Product Marketing Manager

SHIELD; Singapore; On-site; SGD 90,000 - 160,000; Full time

Job summary

SHIELD is seeking a Product Marketing Manager to lead go-to-market strategies, craft product messaging, and shape market positioning for SHIELD’s SaaS solutions. You’ll collaborate with product, demand gen, and sales teams to drive impactful assets and campaigns.

You will own launch plans, enable sales with battlecards and case studies, and tailor messaging for regional markets while staying ahead of fraud trends. Travel internationally as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field with 5+ years in product marketing (B2B SaaS a strong plus).
• Proven ability to create high-quality marketing content with excellent written and verbal communication skills.
• Strong project management skills with sharp attention to detail and ability to juggle multiple priorities.
• Performance-driven mindset with adaptability to fast-paced, high-growth environments.
• Strong interpersonal and collaboration skills to influence stakeholders at all levels.
• Willingness to travel internationally for company events and industry engagements.

Responsibilities

• Develop and manage go-to-market strategies from concept to launch.
• Create and refine product messaging and market positioning for SHIELD’s solutions.
• Produce sales enablement materials: pitch decks, product descriptions, battlecards, case studies.
• Coordinate with product teams to ensure roadmap communication and launches are market-ready.
• Lead thought leadership content at trade shows and events and regionalize materials for different markets.
• Maintain up-to-date website content reflecting product changes and new offerings.
• Write blog posts, press releases, reports for company channels.

Skills

Marketing communications

Project management

Written/verbal communication

Cross-functional collaboration

Strategic thinking

Willingness to travel

Education

Bachelor’s degree in Marketing/Communications

Job description

SHIELD is a device-first fraud intelligence platform that helps digital businesses worldwide eliminate fake accounts and stop all fraudulent activity.

Powered by SHIELD AI, we identify the root of fraud with the global standard for device identification (SHIELD Device ID) and actionable fraud intelligence, empowering businesses to stay ahead of new and unknown fraud threats.

We are trusted by global unicorns like inDrive, Alibaba, Swiggy, Meesho, TrueMoney, and more. With offices in LA, London, Jakarta, Bengaluru, Beijing, and Singapore, we are rapidly achieving our mission - eliminating unfairness to enable trust for the world.

Responsibilities

As Product Marketing Manager, you will be responsible for creating and managing go-to-market strategies, developing product messaging, and driving market positioning for SHIELD’s solutions. Be expected to work closely with internal teams and adopt a “roll up your sleeves” mindset to produce impactful online and offline marketing assets, develop sales tools, and support other marketing tasks as needed.

• Develop and manage a comprehensive product marketing plan from concept to launch, covering market opportunity identification, defining value propositions, product positioning, content development, and execution of launch activities.
• Collaborate with internal teams to deliver Go-To-Market support by creating sales enablement and marketing materials such as sales pitch presentations, product descriptions, battlecards, and customer success stories.
• Serve as the primary liaison between marketing and the product teams to ensure our product roadmap and new product launches are communicated effectively to the market.
• Lead customer engagement and generate thought leadership content at trade shows and events.
• Collaborate with internal and global teams on Market positioning by synchronising core product messaging and creating marketing materials that are localised to the different regions.
• Keep updated on industry and market through research and analysis; understand the competitive landscape across industries and establish SHIELD’s competitive advantage through differentiated positioning of our product.
• Be the subject matter expert for website content and ensure all product information is technically up to date and reflective of any changes to our current and new solutions.
• Write thought leadership content such as case studies, press releases, reports to be published online in the company Blogs, Social posts, and relevant marketing channels.

• Bachelor’s degree in Marketing, Communications, or a related field, with at least 5 years of product marketing experience—B2B SaaS experience is a strong plus.
• Proven ability to create high-quality marketing content with excellent written and verbal communication skills.
• Strong project management skills, with sharp attention to detail and the ability to juggle multiple priorities effectively.
• A performance-driven mindset with adaptability to thrive in fast-paced, high-growth environments.
• Strong interpersonal and collaboration skills to work cross-functionally and influence stakeholders at all levels.
• Willingness to travel internationally for company events and industry engagements.