Product Marketing Director

Meka Innovation Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Meka Innovation Pte Ltd in Singapore is seeking a Marketing Director to build brands and market the company’s products, including in-house developed and distributed offerings. You will lead end-to-end GTM initiatives and oversee a high-growth marketing function.

Responsibilities include driving market research, identifying growth opportunities, and leading product launch campaigns. A background in design or engineering is a plus, reflecting our product-focused approach and willingness to explore

Qualifications

• Experience leading marketing at a senior level.
• Proven ability to develop GTM strategies and drive growth.
• Strong market research and competitive analysis skills.
• Experience building and leading a sales/marketing team.

Responsibilities

• Develop and execute go-to-market strategy for assigned product or portfolio.
• Conduct ongoing market, competitor, and customer research to identify growth opportunities and sharpen product-market fit.
• Lead and build your own sales and marketing team.
• Lead end-to-end launch strategies for new products, major features, and strategic campaigns.

Skills

Go-to-market strategy

Market research

Team leadership

Product launches

Job description

We are looking for a talented Marketing Director to join our team. Your job is to build the brands and market the products. These may be in-house developed products or products that we are distributing.

We need people who are looking to work hard and push boundaries.

One of the most important attributes we look for in a colleague is curiosity. You must look at the world with a curious eye and look for problems to solve. And you must try to go solve them, even if they are out of reach. You must be willing to learn, fail and try again. A lot of our work is centered around exploration and a curious mind is a must. You must be comfortable working with foreign concepts that are very far out of your comfort zones. Let's say, nothing is beneath you. You will be tasked to do whatever it takes to get the job done.

Your responsibilities include:

• develop and execute go-to-market strategy for assigned product
• conduct ongoing market, competitor, and customer research to identify growth opportunities and sharpen product-market fit
• lead and build your own sales and marketing team
• lead end-to-end launch strategies for new products, major features, and strategic campaigns.

You need to be well-versed in the design world. A background in any type of engineering would be an advantage.