Strategic Product Marketing Leader

meka innovation pte. ltd.; Singapore; On-site; SGD 150,000 - 190,000; Full time

Job summary

meka innovation pte. ltd. is seeking a Marketing Director to build brands and market products, including in-house developed items or products we distribute.

The role requires curiosity, willingness to learn, and the drive to push boundaries. You will tackle challenges beyond your comfort zone and do whatever it takes to get the job done. Your responsibilities include developing and executing go-to-market strategy for assigned products, conducting market, competitor, and customer research to

Qualifications

• Experience crafting go-to-market plans for products or features.
• Strong ability to perform market, competitor, and customer research.
• Proven track record building and leading sales and marketing teams.
• Experience leading end-to-end product launches and major campaigns.

Responsibilities

• Develop and execute go-to-market strategy for assigned product.
• Conduct ongoing market, competitor, and customer research to identify growth opportunities and sharpen product-market fit.
• Lead and build your own sales and marketing team.
• Lead end-to-end launch strategies for new products, major features, and strategic campaigns.

Skills

Go-to-market strategy

Market research

Team leadership

Launch campaigns

Brand development

Job description

meka innovation pte. ltd. is seeking a Marketing Director to build brands and market products, including in-house developed items or products we distribute.

The role requires curiosity, willingness to learn, and the drive to push boundaries. You will tackle challenges beyond your comfort zone and do whatever it takes to get the job done. Your responsibilities include developing and executing go-to-market strategy for assigned products, conducting market, competitor, and customer research to