Product Manager, App Ads Signals & Attribution Strategy

TikTok; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

TikTok is seeking an experienced Product Manager to lead attribution and format strategy for App Ads within the Monetization Product group. You will drive the roadmap, work with Engineering, Algorithm, Sales, and Operations to launch measurable improvements in advertising performance.

The role requires strong data-driven decision making, excellent English communication, and experience shaping product direction for international advertising markets.

Qualifications

• 5+ years of product management experience in digital advertising.
• Experience in international advertising markets preferred; building a product direction from 0 to 1.

Responsibilities

• Lead strategic planning and roadmap development for App Ads attribution.
• Develop advertiser-centric measurement frameworks and attribution strategies.
• Oversee end-to-end product development across cross-functional teams (Algorithm, Engineering, Sales, Operations).
• Monitor industry trends and competitive landscape to drive product innovation and formats.
• Communicate effectively with stakeholders to align on attribution strategies.

Skills

Product management

Advertising measurements

Data analysis

Cross-functional leadership

Executive communication

Tools

AppsFlyer

Adjust

Branch

Job description

TikTok is seeking an experienced Product Manager to lead attribution and format strategy for App Ads within the Monetization Product group. You will drive the roadmap, work with Engineering, Algorithm, Sales, and Operations to launch measurable improvements in advertising performance.

The role requires strong data-driven decision making, excellent English communication, and experience shaping product direction for international advertising markets.