Measurement Analyst: Attribution & Growth Insights

TikTok; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

TikTok is seeking a Measurement Analyst in its SG Center of Excellence. The role focuses on designing and executing attribution frameworks for app-first marketing, partnering with cross-functional teams to drive measurable impact. Strong statistics, Python/R, and SQL skills are essential.

The expert will build models, run experiments, and develop dashboards to scale insights across regions, shaping measurement product strategy and performance optimization for campaigns.

Qualifications

• Bachelor’s degree in Statistics, Economics, Engineering, Computer Science, Marketing Analytics, or related field.
• Hands on experience coding in Python/R and advanced SQL.
• Extensive experience in digital marketing, marketing science or measurement analytics.
• Strong applied statistics: hypothesis testing, regression, experimental design, causal inference
• Working exposure to Marketing Mix Modeling (MMM) and/or Multi‑Touch Attribution (MTA) methodologies
• Strong analytical and problem‑solving skills, with the ability to interpret complex data sets and communicate insights effectively.

Responsibilities

• Build statistical and ML models (regression, causal inference, predictive analysis) to estimate incremental ad impact and predict campaign performance.
• Design and run geo/holdout tests, RCT experiments to validate attribution models against ground truth.
• Build automated, self serve dashboards and reporting tools (SQL/BI tools/Python) to scale insights across the org.
• Run statistical analysis on large scale campaign and granular datasets with hypothesis testing, regression diagnostics and other techniques.
• Partner with sales, product and other cross functional teams to troubleshoot attribution gaps and improve app performance tracking.
• Stay up-to-date with industry trends, best practices and new measurement methodologies to continuously improve our measurement capabilities.

Skills

Python

R

SQL

Statistics

Marketing analytics

Education

Bachelor's degree in Statistics, Economics, Engineering, Computer Science, Marketing Analytics, or related field

Tools

AppsFlyer

Adjust

Branch

Singular

Job description

TikTok is seeking a Measurement Analyst in its SG Center of Excellence. The role focuses on designing and executing attribution frameworks for app-first marketing, partnering with cross-functional teams to drive measurable impact. Strong statistics, Python/R, and SQL skills are essential.

The expert will build models, run experiments, and develop dashboards to scale insights across regions, shaping measurement product strategy and performance optimization for campaigns.