Product Growth & Campaigns Manager

TikTok Pte. Ltd.; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

TikTok Pte. Ltd. (Local Services) seeks a growth-focused professional to drive location permission growth, user engagement and campaign operations across Local Services/LBS.

You will design user-centric mechanisms, manage end-to-end campaigns, and analyze data to optimize performance. Responsibilities include building growth strategies, coordinating cross-functional teams, and delivering KPI dashboards. Strong data sense and communication skills are essential for success in a fast-paced

Qualifications

• 3+ years of experience in growth, product operations, strategy, campaign management or related roles at internet companies.
• Experience driving key business metrics through growth campaigns or funnel optimization projects such as user permission adoption, conversion improvement, or product growth.
• Strong ownership, learning agility and execution ability; able to quickly understand new businesses, policies and systems and independently deliver projects in a dynamic environment.
• Excellent cross-team communication and coordination skills; able to align multiple stakeholders and drive complex initiatives under uncertainty.
• Strong data sense and structured thinking; able to use data to define problems, measure performance and support decisions.

Responsibilities

• Location permission growth & creative strategy: design user-centric mechanisms and growth levers to improve location permission opt-in rate and LBS signal coverage.
• Lead end-to-end campaign operations for Local Services / LBS growth, including planning, execution, real-time adjustment, and performance review.
• Establish and maintain campaign monitoring systems and KPI dashboards.
• Conduct in-depth data analysis, A/B testing and post-campaign retrospection to identify growth opportunities and optimize strategies.

Skills

Growth campaigns

Campaign management

Product operations

Data-driven decision making

Cross-functional collaboration

Education

Bachelor’s degree or above

Tools

SQL basics

Job description

TikTok Pte. Ltd. (Local Services) seeks a growth-focused professional to drive location permission growth, user engagement and campaign operations across Local Services/LBS.

You will design user-centric mechanisms, manage end-to-end campaigns, and analyze data to optimize performance. Responsibilities include building growth strategies, coordinating cross-functional teams, and delivering KPI dashboards. Strong data sense and communication skills are essential for success in a fast-paced