Industry Growth & Strategy Manager

TikTok; Singapore; Sur place; SGD 70 000 - 120 000; Plein temps

Résumé du poste

TikTok is seeking a data-driven Industry Operations professional in Singapore to drive growth across verticals. You will research market opportunities, analyze client portfolios, and support GTM strategies while collaborating with Sales, Product, and Marketing to execute regional initiatives.

You will design dashboards, perform deep-dive analyses, and build ROI models to guide regional programs and campaigns. Strong communication and multi-market coordination are essential.

Qualifications

• 3+ years in client services, account or campaign management in digital performance marketing.
• Solid understanding of digital media KPIs and how to optimize across awareness, consideration and performance objectives.
• Proven experience managing complex campaign portfolios across branding and performance advertisers, including multi-market coordination.
• Proficiency in campaign analytics and reporting tools (Excel, Thinkcell, dashboards), with ability to extract actionable insights from platform data.
• Detail oriented, analytical and a creative problem solver.
• English must be used as a working language, with strong communication skills and good teamwork abilities.

Responsabilités

• Conduct market research and competitive analysis to identify growth opportunities, emerging trends, and vertical-specific insights.
• Support the development of GTM strategies, regional playbooks, and go-to-market frameworks for priority verticals and product initiatives.
• Analyze client portfolio composition, revenue mix, and account health metrics to inform strategic prioritization and resource allocation.
• Build business cases and ROI models to evaluate new programs, product launches, or market expansion opportunities.
• Monitor competitor activity and platform developments to provide forward-looking recommendations to leadership.
• Design and maintain dashboards and reporting frameworks to track regional performance, program health, and key business metrics.
• Perform deep-dive quantitative analysis on campaign performance, client behavior, and sales funnel metrics to uncover actionable insights.
• Translate data findings into clear narratives and visualizations for leadership reviews and business planning sessions.
• Collaborate with Sales, Client Solutions, Product, and Marketing teams to align on regional priorities and execution plans.

Connaissances

Client services

Account management

Campaign management

Digital marketing

Outils

Excel

Thinkcell

Tableau

Power BI

SQL

Python

R

Description du poste

TikTok is seeking a data-driven Industry Operations professional in Singapore to drive growth across verticals. You will research market opportunities, analyze client portfolios, and support GTM strategies while collaborating with Sales, Product, and Marketing to execute regional initiatives.

You will design dashboards, perform deep-dive analyses, and build ROI models to guide regional programs and campaigns. Strong communication and multi-market coordination are essential.