Performance Marketing Specialist, Mobile

Blockchain.com; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Equity

In-office four days per week (SG)

Work from Anywhere up to 20 days/yr

ClassPass

Learning budgets

Unlimited vacation

Job summary

Blockchain.com is seeking a Performance Marketing Specialist (Mobile) to lead data-driven mobile user acquisition and aggressive ROAS optimization from our Singapore office. This hands-on role requires analytics expertise and deep knowledge of major ad platforms.

You will manage multi-channel campaigns across Google, Meta, ASA, and TikTok, while leveraging AppsFlyer for attribution and using SQL/Looker/Tableau for self-serve analytics.

Qualifications

• 5+ years in Performance/Growth Marketing, with a mobile app growth focus.
• Expert working knowledge of AppsFlyer and multi-channel UA campaigns.
• Proven ROAS-driven campaign optimization and large monthly budgets.

Responsibilities

• Hands-on creation, optimization, and scaling of performance campaigns across Google, Meta, ASA, TikTok and other channels.
• Maximize ROAS and drive efficient mobile user acquisition targets.
• Serve as the expert user for AppsFlyer, ensuring data integrity and attribution.
• Lead creative briefs with design teams and validate ad copy and video scripts.
• Utilize AI tools for copy creation, optimization, and performance analysis.
• Understand mobile ad fraud and prevention tools to reduce risk.
• Self-serve data via SQL/Looker/Tableau to reduce data team dependency.

Skills

Mobile growth

ROAS optimization

Budget management

Multi-channel campaigns

SQL/Looker/Tableau

English proficiency

Crypto/Fintech/Gaming experience

Tools

AppsFlyer

Google Ads

Meta Ads (Facebook/Instagram)

Apple Search Ads

TikTok Ads

Job description

Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.

We are looking for a Performance Marketing Specialist (Mobile). You will be the core driver of our mobile user acquisition (UA) strategy, focusing on data-driven execution and aggressive ROAS optimization. This is a hands‑on role requiring technical analytics skills and deep operational knowledge of major advertising platforms.

WHAT YOU WILL DO

• Hands‑on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels.
• Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets.
• Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution.
• Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts.
• Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis.
• Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools.
• Ability to self-serve data via SQL/Looker/Tableau to reduce dependency on data teams.

WHAT YOU WILL NEED

• 5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA).
• Expert working knowledge of AppsFlyer.
• Proven success in ROAS-focused campaign optimization.
• Experience managing monthly budgets exceeding USD 300k.
• Extensive, hands‑on experience managing Google, Meta, ASA, and TikTok campaigns.
• Fluency in professional and technical English.
• Experience in Crypto, Fintech or Gaming industries.

NICE TO HAVE

• Familiarity with marketing products in the Cryptocurrency space.

COMPENSATION & PERKS

• Full‑time salary based on experience and meaningful equity in an industry‑leading company
• Role based in our Singapore office, with a mandatory in‑office presence four days per week
• Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.
• ClassPass
• Budgets for learning & professional development
• Unlimited vacation policy; work hard and take time when you need it
• The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an emerging field

Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination layoff, recall, leave of absence, and apprenticeship. Blockchain makes hiring decisions based solely on qualifications, merit, and business needs at the time.