Performance Marketing Specialist

Kinetics Consultancy Pte Ltd; Singapore; On-site; SGD 45,000 - 89,000; Full time

Job summary

Kinetics Consultancy Pte Ltd in Singapore is seeking a Performance Marketing Specialist to plan, execute and optimise digital campaigns that generate leads and drive growth. You will manage paid ads, social, email and search efforts to meet objectives.

You will identify new channels, run A/B tests, monitor budgets and key metrics, and produce regular performance reports with actionable insights for the sales team. This role demands a data-driven mindset and collaboration across teams.

Qualifications

• Degree or Diploma in Marketing, Business or a related field.
• 1 to 3 years of experience in digital or performance marketing.
• Hands-on experience with Meta Ads, Google Ads and Google Analytics.
• Strong analytical skills and proficiency in spreadsheets.
• Results-oriented, with a willingness to test and learn.

Responsibilities

• Plan and execute digital campaigns across paid advertising, social media, email and search.
• Identify new channels, partnerships and opportunities for growth.
• Conduct A/B testing on advertisements, landing pages and offers to improve conversion rates.
• Monitor campaign budgets and key metrics such as leads, cost per acquisition and return on ad spend.
• Prepare weekly and monthly performance reports with recommendations.
• Work closely with the Sales team to align campaigns with sales targets.

Skills

Analytical skills

Campaign optimization

A/B testing

Spreadsheet proficiency

Lead generation

Education

Degree or Diploma in Marketing

Tools

Google Ads

Meta Ads

Google Analytics

Spreadsheets

Job description

Job summary

The Performance Marketing Specialist plans,executes and optimises digital campaigns to generate leads, increaseconversions and support business growth.

Key responsibilities

• Plan and execute digital campaigns across paid advertising, social media, email and search.
• Identify new channels, partnerships and opportunities for growth.
• Conduct A/B testing on advertisements, landing pages and offers to improve conversion rates.
• Monitor campaign budgets and key metrics such as leads, cost per acquisition and return on ad spend.
• Prepare weekly and monthly performance reports with recommendations.
• Work closely with the Sales team to align campaigns with sales targets.

Requirements

• Degree or Diploma in Marketing, Business or a related field.
• 1 to 3 years of experience in digital or performance marketing.
• Hands-on experience with Meta Ads, Google Ads and Google Analytics.
• Strong analytical skills and proficiency in spreadsheets.
• Results-oriented, with a willingness to test and learn.