Partner Business Manager

Sitecore; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Sitecore is seeking a seasoned Partner/Alliance leader for Singapore and SE Asia to drive partner-led demand, manage the partner ecosystem, and accelerate AI-enabled solutions.

You will coach partners, lead strategic GTM with regional teams, and accelerate opportunities through the funnel, including Microsoft co-sell motions and government/IMDA programs. English fluency and Chinese proficiency are required.

Qualifications

• 8+ years of Partner/Alliance experience in SaaS-Enterprise Software.
• Experience working with Singapore and regional/global SIs.
• Fluent English required; Chinese proficiency to support the GCR market.
• Strong organisational skills and sales process experience to forecast pipeline.
• Able to operate at all levels of internal and Partner organisations and think strategically while acting tactically.
• Ability to thrive amongst ambiguity and self‑assess priorities.
• Excellent communication, presentation, and interpersonal skills to influence partners.
• Strong ability to influence change through persuasion, critical thinking, and negotiation.
• Expected travel up to 20-30%.

Responsibilities

• Create partner led demand/pipeline velocity to support overall license revenue growth between Sitecore Sellers and Partner ecosystem.
• Drive partner-sourced pipeline by coaching partners through early stages of opportunity development and ensuring high-quality deal qualification and handoff to sales.
• Guide partners in integrating SitecoreAI into accelerators, demos, and solution offerings with regional consistency for APJ AI initiatives.
• Drive Scrunch pipeline creation across the partner portfolio by identifying whitespace opportunities and enabling partner-led demand generation.
• Collaborate on a cross functional plan to drive top of funnel growth across your partner portfolio.
• Lead quarterly executive business reviews (QBRs) with partner leadership teams and ensure measurable progress.
• Identify, coach, and accelerate AI‑first partners to develop and commercialise repeatable SitecoreAI use cases.
• Strengthen partner participation in Microsoft co‑sell motions.
• Understand the Singapore digital transformation landscape (IMDA, digital commerce trends).
• Collaborate with partner marketing to run top of funnel partner events to drive demand.
• Lead the entire partner strategy and execution for Singapore and SE Asia aligned with GTM.
• Run frequent pipeline reviews with portfolio partners and move partner-initiated deals through upper funnel to ensure strong handoff to sales.

Skills

Partner experience

SaaS/Enterprise

MarTech

Fluent English

Chinese proficiency

Forecasting

Strategic thinking

Negotiation

Travel readiness

Job description

About Us

At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalised digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.

At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalised digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale. As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalised but predictive and dynamic. Our foundation is our people—a diverse, passionate, and collaborative global team spanning over twenty-five countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behavior's that bring our mission and vision to life, every day, in every interaction. As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences. Learn more at Sitecore.com.

What You Will Do

• Create partner led demand/pipeline velocity to support overall license revenue growth between Sitecore Sellers and Partner ecosystem.
• Drive partner-sourced pipeline by coaching partners through the early stages of opportunity development, ensuring high-quality deal qualification and a successful handoff to the sales team.
• Guide partners in integrating SitecoreAI into their accelerators, demos, and solution offerings, ensuring regional consistency with APJ AI initiatives.
• Drive Scrunch pipeline creation across the partner portfolio by identifying whitespace opportunities, enabling partner-led demand generation, and supporting opportunity progression through qualification.
• Collaborate on a cross functional plan to drive top of funnel growth across your partner portfolio.
• Lead quarterly executive business reviews (QBRs) with partner leadership teams, ensuring shared goals, accountability and measurable progress.
• Identify, coach, and accelerate AI‑first partners to develop and commercialise repeatable SitecoreAI use cases.
• Strengthen partner participation in Microsoft co‑sell motions.
• Understanding of the Singapore digital transformation landscape, including government programs (IMDA), digital commerce trends, and multinational HQ behaviors.
• Collaborate with partner marketing to run top of funnel partner events to drive demand.
• Lead the entire partner strategy and execution for Singapore and SE Asia, this should be aligned with our strategic sales GTM and may involve bringing on new partner types and finding new routes to the market.
• Run frequent pipeline reviews with your portfolio partners and be proactive in moving partner‑initiated deals through upper funnel thus ensuring a strong handoff to sales.

What You Need To Succeed

• The ideal candidate will have a minimum of 8 years of Partner/Alliance experience in SaaS -Enterprise Software organisation, preferably in MarTech industry.
• Experience working with Singapore and regionally based global/regional SIs.
• Fluent English is required, with proficiency in Chinese to support the GCR market.
• Strong organisational skills and sales process experience to effectively analyse pipeline reports, accurately forecast.
• Must be comfortable operating at all levels of internal and Partner organisations and can think strategically while acting tactically.
• Ability to thrive amongst ambiguity and self-assess priorities.
• Excellent communication, presentation, and interpersonal skills with ability to influence partners.
• Strong ability to work collaboratively and can influence change through persuasion, critical thinking, and negotiation.
• Expected travel up to 20-30%.

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, colour, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status, or any other local legally protected characteristic.