Parent Experience Manager

Cognita Schools; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Cognita Schools is seeking a Parent Experience Manager to lead retention, re-contracting cycles, and family communications. The role focuses on building belonging through community programs and ensuring high-quality parent interactions across touchpoints.

The ideal candidate has 5-7 years in international education or related sectors, with staff management experience and a track record in localised campaigns that engage families.

Qualifications

• Degree or equivalent qualification.
• 5-7 years of relevant experience in international school or education sector; hospitality related, or with marketing function on localised campaigns.
• Prior experience in managing staff.

Responsibilities

• Own annual retention and re-contracting cycle, sequenced as fee communication, then contract, then invoice.
• Maintain the at-risk indicator review, ensure every flagged family has a documented intervention, and lead withdrawal conversations.

Skills

Staff management

Campaign marketing

Education

Bachelor's degree or equivalent

Job description

Cognita Schools are committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practice and pre-employment background checks will be undertaken before any appointment is confirmed.

An exciting opportunity has opened for a Parent Experience Manager at the Australian International School! If you are passionate about making a positive impact and is driven by growth and development, this role is perfect for you!

Position Requirements

• Own annual retention and the re-contracting cycle, sequenced as fee communication, then contract, then invoice.
• Maintain the at-risk indicator review, ensure every flagged family has a documented intervention, and lead withdrawal conversations, recording reasons against the standard list.
• Own the community and belonging programme, designed for connection rather than attendance volume, and quality assure every community and transition touchpoint against the PX Centre of Excellence standard.
• Run the volunteer and parent ambassador programmes, including recruitment by year group and termly briefing, and liaise with the parent association against agreed terms of reference; absorb alumni and alumni-parent activity where no dedicated role exists.
• Lead closed-loop Voice of Parent feedback so families see what changed, and analyse participation and retention data by year group and tenure.
• Support prospective-parent activity when the school needs it (open houses, group tours, signature events) and carry admissions-supporting hats from the allocation table.
• Work with Marketing to localise community, referral and retention campaigns for enrolled families.
• Lead, develop and quality assure the work of Parent Experience Executives, including liaison seats where they exist.
• Champion Cognita's mindsets, We Go Together, We Keep Our Promises and We Put Schools First, in how the role is carried out.

Qualifications

• Degree or equivalent qualification
• 5-7 years of relevant experience in international school or education sector; hospitality related, or with marketing function on localised campaigns
• Prior experience in managing staff

Access the full Job Description for this role here.

We believe having a diverse workforce makes us better, smarter and happier and so welcome applicants from all backgrounds, genders, and races. We have an unwavering commitment to being fair and equitable in our recruitment process.