Packaging Designer — Brand Packaging & Innovation

BreadTalk Pte Ltd; Singapore; On-site; SGD 42,000 - 64,000; Full time

Job summary

BreadTalk Pte Ltd is seeking a packaging designer to oversee all packaging design, including daily needs, festive gift packaging, and OEM merchandise, ensuring consistency with campaign concepts and brand standards. You will design and create packaging assets (structural and graphic) that are functional, visually appealing, and cost-effective, communicating the right brand, quality, and price perception.

Collaboration with R&D and cross-functional teams will drive projects from concept to

Qualifications

• Degree/Diploma in a relevant graphic/industrial design/packaging design discipline or equivalent.
• 2–3 years of relevant working experience, preferably in FMCG product packaging designing and prototyping.
• Proficient in MS Office, Adobe Creative Suite (Illustrator and Photoshop), 3D tools preferable but not essential.
• Good understanding and able to balance product packaging needs, including ecological, economical, structural and visual appeal.
• Excellent attention to detail and keen eye for aesthetics.
• Able to multi-task, ability to work under tight timeline.
• Highly motivated and self driven individual. Support team in product innovation to creatively shape new experience strategies.

Responsibilities

• Oversee packaging design for daily needs, festive gift packaging, and OEM merchandise in line with brand standards.
• Create and ensure functional, visually appealing, cost-effective packaging that communicates brand, quality, and price.
• Prepare packaging guidelines and SOPs to facilitate operations and CK workflow.
• Collaborate with R&D and cross-functional teams to execute projects from concept to production.
• Assist in food/packaging display at stores, working with Visual Merchandisers to enhance product appeal.
• Research packaging trends and new material insights.

Skills

Packaging design

Graphic design

Brand standards

Attention to detail

Multi-tasking

Team collaboration

Education

Degree/Diploma in graphic/industrial/packaging design

Tools

Adobe Creative Suite

Illustrator

Photoshop

3D tools

Job description

BreadTalk Pte Ltd is seeking a packaging designer to oversee all packaging design, including daily needs, festive gift packaging, and OEM merchandise, ensuring consistency with campaign concepts and brand standards. You will design and create packaging assets (structural and graphic) that are functional, visually appealing, and cost-effective, communicating the right brand, quality, and price perception.

Collaboration with R&D and cross-functional teams will drive projects from concept to