Operations & Marketing Admin

HARE FITNESS GROUP PTE. LTD.; Singapore; Hybrid; SGD 13,000 - 22,000; Full time

Job summary

Swimmerse Swim School, part of the Hare Fitness Group, seeks an Operations & Marketing Admin to drive scheduling, records, and customer experience. The role blends admin, operations coordination, and marketing in a hands-on, fast-paced environment with a clear ownership path.

Hybrid work with potential for full remote over time, you will manage class scheduling, enrolment, billing coordination, and lead conversion, ensuring every family has a smooth, professional experience.

Qualifications

• Experience in operations, admin, or scheduling within education, fitness, or service industries.
• Marketing execution with content creation or campaigns.
• Ownership of systems and processes, proactive and self-starting.
• Strong organisational skills and customer-facing communication.

Responsibilities

• Build and manage class scheduling, coach allocation, and waitlists.
• Maintain student/parent/coach records and handle enrolment and billing.
• Run content calendar and support paid campaigns; engage at events.
• Handle enquiries via WhatsApp, phone, and web forms with warmth.

Skills

Operations, admin, scheduling exp

Marketing execution

Ownership mindset

Organised, people skills

Google Sheets/Excel fluency

Canva or design tools

Tools

Google Sheets/Excel

Canva

Job description

Operations & Marketing Admin

Arrangement: Hybrid, with a path to fully remote

Students, homemakers, career switchers, and individuals with strong customer service skills are welcome to apply.

The Operations & Marketing Admin is responsible for managing customer enquiries, converting leads into students, coordinating class schedules, maintaining accurate records, and supporting the daily operations of Swimmerse Swim School.

The role combines customer service, sales, administration, and operations coordination to ensure every family enjoys a professional and seamless experience.

This role sits within Swimmerse, part of the Hare Fitness Group family.

Swimmerse is a 20-year established swim school in Singapore, known for helping fearful and anxious children build real water confidence.

We're looking for an Operations & Marketing Admin to become the engine room behind Swimmerse swim school — running class scheduling, admin systems, and marketing, with real ownership over how things work.

What You'll Own

Class Scheduling & Operations

• Build and run the class scheduling system — coach allocation, student placement, waitlists
• Coordinate trials, make-up lessons, replacement lessons, and class transfers
• Improve the scheduling workflow as the school grows, not just maintain it

Admin Systems

• Maintain accurate student, parent, and coach records
• Own enrolment, billing coordination, and payment tracking
• Confirm bookings, notify coaches, and keep everything airtight

Marketing

• Run the content calendar — social, parent communications, referral campaigns
• Support paid campaigns (Meta/Google Ads)
• Represent company at community events and industry forums

Customer Experience

• Handle enquiries across WhatsApp, phone, and web forms with warmth and speed
• Match families to the right class and coach — especially for anxious first-timers
• Convert enquiries into confirmed registrations

What We're Looking For

• Operations, admin, or scheduling experience (education, fitness, hospitality, or similar)
• Marketing execution experience — content, campaigns, or community building
• Someone who takes ownership of a system rather than waiting to be told what to do
• Organised, detail-driven, and genuinely good with people
• Google Sheets/Excel fluency; design tool familiarity (Canva or similar) a plus

Who Thrives Here

You're meticulous — nothing slips through the cracks on your watch, whether it's a booking, a payment, or a coach handover. You move fast without cutting corners, because our environment is fast-paced and things change day to day. And you're genuinely friendly — parents and coaches alike find you easy to work with, even when you're juggling a lot.

What success looks like: Schedules run smoothly with no double-bookings or dropped enquiries. Parents feel looked after, not processed. Marketing goes out consistently instead of in bursts. And six months in, you've found and fixed at least one system that wasn't working — because you noticed, not because someone told you to.

Monthly Salary: SGD $1200–$2000

• Performance bonuses and future salary progression are available based on:
• Sales conversion
• Customer service quality
• Attendance
• Accuracy
• Initiative
• Reliability

Environment: Small, fast-moving team. Friendly, informal culture — no corporate stiffness. You'll wear a few hats, work closely with leadership, and see the direct impact of what you build.

Career growth: Strong performers move toward Senior Operations Manager, program manager, or Operations Manager, with development tracks in customer service, coach operations, and growth/marketing.

Why Swimmerse

Two decades in, Swimmerse has built a reputation families trust — especially for kids who are scared of the water. Join a school with real history and real values, and take on a role with genuine latitude to shape how it runs.