Off-Trade Beverage Sales Executive

Asia Pacific Breweries Singapore (Part of The HEINEKEN Company); Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

Asia Pacific Breweries Singapore (Part of The HEINEKEN Company) is seeking a Sales Executive for Off Trade (OFT) to drive beer sales in the assigned segment. You will partner with the Area Sales Manager to develop sales plans, engage outlets, and negotiate terms that support profitable growth.

The ideal candidate holds a Diploma, excellent English and Chinese communication, and at least 2 years in sales or FMCG. A valid driving license is preferred.

Qualifications

• Diploma holder with English & Chinese communication skills.
• 2+ years in sales, marketing or customer-contact in FMCG or related fields.
• Valid driving license or car preferred.
• Excellent interpersonal skills and rapport-building ability.
• Strong negotiation skills for win-win outcomes.
• Well-organised and able to work with minimal supervision.

Responsibilities

• Develop a sales plan for the OFT segment in consultation with the Area Sales Manager.
• Establish solid relationships with outlets and pursue opportunities to increase sales.
• Review terms and conditions to optimize advertising and promotions and profitability.
• Collaborate with Marketing to present value propositions to customers in context.
• Participate in cross-functional teams to execute promotions and events.
• Respond promptly to inquiries and resolve questions or complaints.

Skills

Interpersonal skills

Negotiation

Organization

Bilingual English/Chinese

Education

Diploma

Job description

Asia Pacific Breweries Singapore (Part of The HEINEKEN Company) is seeking a Sales Executive for Off Trade (OFT) to drive beer sales in the assigned segment. You will partner with the Area Sales Manager to develop sales plans, engage outlets, and negotiate terms that support profitable growth.

The ideal candidate holds a Diploma, excellent English and Chinese communication, and at least 2 years in sales or FMCG. A valid driving license is preferred.