On-Trade Sales Specialist: Drive Outlet Partnerships

Asia Pacific Breweries Singapore (Part of The HEINEKEN Company); Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

Asia Pacific Breweries Singapore is seeking a Sales Executive for On Trade (ONT) to drive outlet sales and build strong relationships with partners in the Singapore market. You will develop outlet plans with Area Sales Managers, negotiate terms, and coordinate promotions in collaboration with Marketing teams.

Strong communication in English and Chinese is essential, as is a proactive, organized approach. The role requires at least a diploma and 2 years in sales or related fields, with a

Qualifications

• Diploma holder, English & Chinese communication skills required.
• Proficient in Chinese to communicate with Chinese-speaking clients.
• Minimum 2 years in sales, marketing or customer-contact experience in a sales-related field.
• Valid driving license/car preferred.
• Computer knowledge and IPAD usage for field reporting.
• Basic knowledge of on-premise sales practices.
• Strong interpersonal skills and negotiation ability.
• Well-organised with ability to work with minimal supervision.

Responsibilities

• Develop a sales plan for the ONT segment with the Area Sales Manager to meet volume targets.
• Build relationships with outlets, understand needs, and pursue sales opportunities.
• Review terms, incentives, and promotions to optimize profitability.
• Collaborate with Marketing & Trade Marketing to present value propositions.
• Participate in cross-functional promos and monitor execution of activities.
• Respond to inquiries and resolve issues; report customer feedback and market intelligence.
• Maintain sales records and reporting; complete paperwork promptly.
• Perform related duties as assigned.

Job description

Asia Pacific Breweries Singapore is seeking a Sales Executive for On Trade (ONT) to drive outlet sales and build strong relationships with partners in the Singapore market. You will develop outlet plans with Area Sales Managers, negotiate terms, and coordinate promotions in collaboration with Marketing teams.

Strong communication in English and Chinese is essential, as is a proactive, organized approach. The role requires at least a diploma and 2 years in sales or related fields, with a