Multimedia Content Creator (Video & Graphic Design)

EQUISTAR INTERNATIONAL COLLEGE PTE. LTD.; Singapore; On-site; SGD 47,000 - 71,000; Full time

Job summary

Equistar International College Pte. Ltd. is seeking a creative Multimedia Specialist to edit short-form videos and design promotional graphics for Singapore campus and online channels.

You will work with Marketing to ensure a consistent brand identity across Xiaohongshu, WeChat Channels, Douyin, and other platforms, delivering engaging content for student recruitment and programmes.

Qualifications

• Proficient in CapCut (JianYing) and Adobe Premiere Pro.
• Skilled with Photoshop, Canva, Gaoding Design for posters and graphics.
• Strong sense of aesthetics: composition, typography, colour theory.
• Familiar with Xiaohongshu (RED), WeChat Channels, and Douyin trends.
• Experience creating short-form educational content is a plus.
• Excellent communication and teamwork capabilities.

Responsibilities

• Edit and produce short-form videos for the college's digital platforms.
• Design promotional graphics, posters, and visual content for social channels.
• Produce materials to support academic programmes and recruitment campaigns.
• Organise, review, and refine raw footage to improve storytelling.
• Collaborate with Marketing to deliver campaign assets.
• Maintain consistent visual identity across all marketing materials.

Skills

Video editing

Graphic design

Brand consistency

Storytelling

Social media trends

Tools

CapCut

Adobe Premiere Pro

Adobe Photoshop

Canva

Gaoding Design

Job description

Job Responsibilities

1. Edit and produce short-form videos for the college's digital platforms, including adding subtitles, background music, transitions, basic visual effects, and video enhancements.
2. Design promotional graphics, posters, and visual content for the college's social media and marketing channels, including Xiaohongshu (RED), WeChat Channels, and the WeChat Official Account, while ensuring consistency with the college's brand identity.
3. Produce creative visual materials to support academic programmes, campus events, student success stories, and student recruitment campaigns.
4. Organise, review, and refine raw footage, and creatively repurpose content to improve storytelling, audience engagement, and overall marketing effectiveness.
5. Collaborate with the Marketing team to deliver promotional materials and campaign assets according to project timelines.
6. Maintain a consistent visual identity across all digital and print marketing materials, continuously improving the quality and professionalism of the college's multimedia content.

Requirements

1. Proficient in video editing software such as CapCut (JianYing) and Adobe Premiere Pro.
2. Able to use graphic design tools such as Adobe Photoshop, Canva, and Gaoding Design (稿定设计) to independently create posters, promotional graphics, and other marketing materials.
3. Possesses a strong aesthetic sense with a good understanding of composition, typography, colour theory, and layout design.
4. Familiar with content formats and trends on social media platforms such as Xiaohongshu (RED), WeChat Channels, and Douyin (TikTok China).
5. Has a good understanding of current digital content trends and is able to create engaging short-form video content, particularly within the education sector.
6. Responsible, detail-oriented, and able to execute tasks efficiently while meeting deadlines.
7. Demonstrates strong communication skills and the ability to work effectively in a collaborative team environment.
8. Prior experience in the education, school, international education, study abroad, or digital media industry will be an advantage.