Product Marketing Manager, Gaming

TikTok; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

TikTok is seeking a results-driven product marketer to help shape ad products for app and gaming clients globally. The role sits within the Monetization Product organization, partnering with Sales, Marketing and regional teams to drive adoption and growth of mobile app ads.

You will analyze market trends, design go-to-market strategies, and translate customer needs into solutions that boost advertiser value while growing revenue. Join a fast-evolving, collaborative team at TikTok.

Qualifications

• BA/BS degree or above.
• 5+ years of product marketing or product management experience with digital ad products, specifically in performance marketing.
• Strong knowledge of mobile gaming, app measurement industry and solutions (SDK, SKAN, 1P/3P app ads attribution, MMP etc.) and experience working on qualitative and quantitative measurement of app performance marketing campaigns.
• Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.

Responsibilities

• Based on trends in mobile marketing, influence strategy/direction of product solutions.
• Partner with Sales leadership, Marketing, and PMMs to set long-term objectives and go-to-market strategies for mobile app ads adoption and growth.
• Collaborate with gaming product/solutions team to build customer-centric solutions for mobile gaming advertisers globally.
• Partner with cross-functional and regional teams to develop programs that drive ad revenue growth in alignment with Sales.
• Utilize data to understand pain points and prioritize solutions for growth of gaming business.

Skills

Excellent communication

Presentation skills

Analytical skills

Narrative skills

Marketing messaging

Education

BA/BS degree or above

Job description

Responsibilities

The TikTok App Ads and Gaming global team is part of the TikTok Monetization Product organization and is responsible for building advertising products for app and gaming clients on TikTok. Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models and different stages of the app lifecycle.

Responsibilities:

• Based on a strong knowledge of trends in the mobile marketing industry particularly in Mobile Gaming and App Service, to affect the strategy/direction of product solutions
• Partner with Sales leadership, Business Marketing, Global and Regional Product Marketing Managers to set long-term objectives and develop go-to-market strategies for mobile app ads adoption and growth
• Collaborate with our gaming product and solutions team to build customer-centric solutions for our mobile gaming advertisers globally
• Partner with cross functional teams and regional product marketing teams to Develop programs through the lens of clients, ultimately driving business outcomes for our clients and be accountable for ad revenue growth in close alignment with Sales
• Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development for growth of the gaming business

Qualifications

• Minimum Qualification(s)
  • BA/BS degree or above
  • 5+ years of product marketing or product management experience with digital ad products, specifically in performance marketing
  • Strong knowledge of mobile gaming, app measurement industry and solutions (SDK, SKAN, 1P/3P app ads attribution, MMP etc.) and experience working on qualitative and quantitative measurement of app performance marketing campaigns.
  • Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences
• Preferred Qualification(s)
  • Gaming experience with a technology company, media agency, or consulting firm is preferred

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.