Manager, Web Projects and Digital Experience

Nanyang Technological University; Singapore; On-site; SGD 100,000 - 140,000; Full time

Job summary

NTU Singapore seeks a Manager, Web Projects and Digital Experience to lead web and digital initiatives, aligning communications goals with user-centered digital journeys. You will oversee planning, development, testing, deployment and post-launch support, coordinating vendors and internal teams to deliver on scope and budget.

You will drive SEO, analytics, and conversion optimization while ensuring WCAG compliance and consistent user experience across NTU’s web estate.

Qualifications

• Bachelor’s degree in Information Technology, Business, Communications, Digital Media, Marketing or a related discipline.
• 5–8 years of relevant project management experience independently handling end-to-end website projects.
• Strong vendor, agency and stakeholder management within a complex organisation.
• Experience with CMS platforms such as Sitefinity, Sitecore, Drupal, WordPress or AEM.

Responsibilities

• Lead end-to-end web and digital projects from planning through deployment and post-implementation support.
• Govern project plans, milestones, budgets, risks and reporting with proactive escalation.
• Translate objectives into clear requirements, user stories and acceptance criteria for teams.
• Manage internal and external delivery partners to ensure SLA and design quality.
• Drive audience journey optimisation, SEO, analytics and conversion through UX and IA improvements.
• Uphold accessibility, web quality standards and consistent design across NTU’s web estate.

Skills

Project management

Vendor management

SEO

UX

CMS platforms

Sitecore

Drupal

WordPress

AEM

PM certification

Education

Bachelor’s degree in IT/Business/Communications/Digital Media/Marketing

Tools

Sitefinity

Sitecore

Drupal

WordPress

Adobe Experience Manager

Job description

NTU’s corporate web estate spans more than 150 site instances and over 50,000 pages and content items. As a key inbound communications channel, it is where prospective students, researchers, partners, donors, media and the public discover NTU, understand what the University has to offer and, ultimately, choose to engage. Its effectiveness therefore depends not only on robust technology and disciplined delivery, but also on sound digital communications and editorial judgement. We are looking for a Manager, Web Projects and Digital Experience to drive the delivery and continuous improvement of NTU’s web and digital communications initiatives. Sitting at the intersection of project management, digital communications, user experience and web technology, the role will independently manage multiple projects of varying scale – from major website revamps, replatforming and content migration exercises to targeted enhancements and optimisation initiatives. Beyond ensuring that projects are delivered effectively, the successful candidate will help translate the University’s communications and marketing objectives into digital experiences that are discoverable, intuitive and effective in moving audiences towards meaningful action. Working closely with internal stakeholders, vendors and delivery partners, the role will bring together project management discipline with a strong understanding of audience journeys, search optimisation, content, conversion, analytics and user experience to improve the performance of NTU’s web estate over time.

Main Responsibilities

• Lead end-to-end web and digital projects from planning and requirements gathering through development, UAT, deployment, go-live and post-implementation support, ensuring delivery to agreed scope, timeline and budget.
• Manage project governance and delivery, including project plans, milestones, dependencies, risks, issues, change requests, budgets and management reporting, with timely escalation and resolution of key matters.
• Translate business, communications and marketing objectives into clear requirements, user stories, functional specifications and acceptance criteria, ensuring alignment among stakeholders throughout the project lifecycle.
• Manage internal and external delivery partners, including appointed vendors and agencies, to ensure deliverables, solution designs, service levels and contractual commitments are met.
• Drive digital experience and audience journey optimisation, applying user experience, information architecture, content structure, audience segmentation and conversion principles to improve how audiences discover and engage with NTU.
• Strengthen NTU’s inbound digital performance, including SEO, AEO and GEO, search visibility, landing-page effectiveness, conversion optimisation, lead generation and web analytics.
• Uphold web quality, accessibility and experience standards across the corporate web estate, including design consistency, WCAG 2.1 AA accessibility, performance, content quality, navigation and information architecture.
• Use data and user insights to inform improvements, leveraging web analytics, search data, user research and usability testing to identify opportunities and prioritise enhancements.
• Strengthen web governance and operational readiness, including publishing workflows, roles and permissions, quality assurance, content review cycles, documentation, training and transition of projects into business-as-usual operations.
• Coordinate multiple concurrent projects and priorities, maintaining a forward view of the web project pipeline and sequencing initiatives according to strategic priorities, resources, budgets and stakeholder readiness.

Requirements

• Bachelor’s degree in Information Technology, Business, Communications, Digital Media, Marketing or a related discipline, with 5–8 years of relevant project management experience.
• Proven track record in independently managing end-to-end website and digital projects, including website redesigns, replatforming, content migration and digital enhancements.
• Strong experience in vendor, agency and stakeholder management, with the ability to manage multiple projects, competing priorities, budgets, timelines and risks in a complex organisation.
• Strong understanding of digital experience and inbound marketing, including SEO, AEO, GEO, audience journeys, conversion optimisation, information architecture and web analytics.
• Working knowledge of web technologies and CMS platforms such as Sitefinity, Sitecore, Drupal, WordPress or Adobe Experience Manager, with sufficient technical literacy to engage effectively with developers and vendors.
• Good understanding of UX, accessibility and web quality standards, with experience using analytics, search data and user insights to drive continuous improvement.
• Excellent communication, project management and problem-solving skills, with the ability to translate business and marketing objectives into clear requirements and communicate effectively with both technical and senior stakeholders.
• Project management certification (e.g. PMP, PRINCE2, Scrum Master) or relevant digital marketing, SEO, analytics or UX certification would be an advantage.
• Experience in higher education, public sector or other large organisations is preferred.
• We regret to inform that only shortlisted candidates will be notified.

Hiring Institution: NTU A research-intensive public university, Nanyang Technological University, Singapore (NTU Singapore) has 33,000 undergraduate and postgraduate students in the Engineering, Business, Science, Humanities, Arts, & Social Sciences, and Graduate colleges. It also has a medical school, the Lee Kong Chian School of Medicine, established jointly with Imperial College London. NTU is also home to world-class autonomous institutes – the National Institute of Education, S Rajaratnam School of International Studies, Earth Observatory of Singapore, and Singapore Centre for Environmental Life Sciences Engineering – and various leading research centres such as the Nanyang Environment & Water Research Institute (NEWRI) and Energy Research Institute @ NTU (ERI@N). Ranked amongst the world’s top universities by QS, NTU has also been named the world’s top young university for the past seven years. The University’s main campus is frequently listed among the Top 15 most beautiful university campuses in the world and has 57 Green Mark-certified (equivalent to LEED-certified) buildings, of which 95% are certified Green Mark Platinum. Apart from its main campus, NTU also has a campus in Novena, Singapore’s healthcare district. Under the NTU Smart Campus vision, the University harnesses the power of digital technology and tech-enabled solutions to support better learning and living experiences, the discovery of new knowledge, and the sustainability of resources. For more information, visit www.ntu.edu.sg About NIE About RSIS About LKCMedicine About NTUItive