Marketing Technology Manager (m/f/d)

Allied Vision Italy; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Open atmosphere

Room for cooperation

Development opportunities

Flat hierarchies

Flexible hours + home office

Fair pay + bonus

Team events

Job summary

Allied Vision Italy in Singapore is seeking a Marketing Technology Manager to own HubSpot workflows, lead scoring, and account-based marketing orchestration across marketing and sales. You will define data governance, form properties and Salesforce integration to ensure clean, trustworthy records.

You will drive data quality, attribution and practical AI deployments while maintaining compliance and fostering cross-location collaboration in a flexible team environment.

Qualifications

• 5–8 years in marketing operations or marketing technology, in B2B with a considered, technical sales cycle.
• Deep hands-on HubSpot experience — architected workflows and scoring models, not just executed campaigns inside someone else’s setup.
• Strong working knowledge of Salesforce: the data model across leads, contacts, accounts, opportunities and campaigns, how records flow to and from a marketing automation platform, and where that sync typically breaks.
• Practical experience with the data problems CRM integration creates — sync conflicts, duplicate records, lead conversion edge cases, field ownership disputes, and reports that disagree with each other.
• Fluency with marketing data: can build the reporting personally, interrogate an attribution model, and explain what it does and doesn’t prove.

Responsibilities

• HubSpot ownership — architect lifecycle stages, workflows, lead scoring and routing rules, list logic, and the shared template and module library that campaign builders work from.
• Standards and governance — define and enforce naming conventions, UTM taxonomy, form and property governance, and the permission model so downstream reporting is trustworthy.
• 6sense and ABM — own account and intent models, segment definitions, audience syndication, and the orchestration rules linking intent signals to campaign and sales action.
• CRM integration — own field mapping, sync logic, deduplication, and the definition of a clean record across HubSpot, CRM and connected systems.
• Data quality — set measurable data‑hygiene standards and holds the stack to them.
• Reporting and attribution — build a single source of truth for campaign, channel and pipeline performance; own the attribution model and make its assumptions explicit.
• AI adoption — lead practical AI deployment across marketing operations, content workflows, data enrichment and reporting, with a bias toward shipped improvements over experiments.
• Compliance — maintain deliverability, consent and data‑privacy compliance across regions, including GDPR.

Skills

Strategic marketing operations

Data governance

Cross-functional collaboration

Data storytelling

Tools

HubSpot

Salesforce

Marketing analytics

Attribution modeling

Job description

Company // Career

Marketing Technology Manager (m/f/d)

Singapore

Your tasks

• HubSpot ownership — architect lifecycle stages, workflows, lead scoring and routing rules, list logic, and the shared template and module library that campaign builders work from.
• Standards and governance — define and enforce naming conventions, UTM taxonomy, form and property governance, and the permission model so downstream reporting is trustworthy.
• 6sense and ABM — own account and intent models, segment definitions, audience syndication, and the orchestration rules linking intent signals to campaign and sales action.
• CRM integration — own field mapping, sync logic, deduplication, and the definition of a clean record across HubSpot, CRM and connected systems.
• Data quality — set measurable data‑hygiene standards and holds the stack to them.
• Reporting and attribution — build a single source of truth for campaign, channel and pipeline performance; own the attribution model and make its assumptions explicit.
• AI adoption — lead practical AI deployment across marketing operations, content workflows, data enrichment and reporting, with a bias toward shipped improvements over experiments.
• Compliance — maintain deliverability, consent and data‑privacy compliance across regions, including GDPR.

Your profile

• 5–8 years in marketing operations or marketing technology, in B2B with a considered, technical sales cycle.
• Deep hands‑on HubSpot experience — architected workflows and scoring models, not just executed campaigns inside someone else\'s setup.
• Strong working knowledge of Salesforce: the data model across leads, contacts, accounts, opportunities and campaigns, how records flow to and from a marketing automation platform, and where that sync typically breaks.
• Practical experience with the data problems CRM integration creates — sync conflicts, duplicate records, lead conversion edge cases, field ownership disputes, and reports that disagree with each other.
• Fluency with marketing data: can build the reporting personally, interrogate an attribution model, and explain what it does and doesn\'t prove.

Your benefits

As a global industrial company with nine locations in Germany, Belgium, Canada, the USA, and Asia, we develop, produce, and distribute our highly specialized industrial cameras, modular image processing systems, and software solutions for machine vision, research, and high‑tech applications. Behind our success are over 500 employees and a corporate culture that prioritizes both customer and employee needs and focuses on entrepreneurial thinking.

Benefit from exciting projects, a strong network, and diverse development opportunities. Cross-location and cross-disciplinary collaboration combines expertise and enables complete solutions from a single source. We place great value on an open and communicative atmosphere in which we leave enough room for cooperation, feedback, and ideas. We offer you a comprehensive insight into the company\'s activities so that you can work independently and actively contribute.

Become part of our team and help us shape the future of innovative image processing solutions—we look forward to receiving your application!

With Us You Will Find

• an open and communicative atmosphere
• plenty of room for cooperation, feedback and ideas
• interesting projects based on your expertise & specialist area
• many development opportunities in an innovative company with flat hierarchies
• a very flexible working hours model incl. home office option
• fair pay incl. bonus & benefits
• regular team events and sports activities