Marketing Strategy Lead & Campaign Architect

MODU K PTE. LTD.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

MODU K PTE. LTD. is seeking an experienced Marketing Leader to hire and train staff, set goals, and steer strategic initiatives. The role will oversee product strategies, media planning, and budget management while collaborating with agencies and clients.

The candidate will analyze market trends, craft plans for multiple channels, and present data-driven insights to executives, ensuring cost-effective campaigns and strong ROI.

Qualifications

• Bachelor's degree or equivalent in Marketing/Business or related field.
• Strong background in marketing strategy and channel management.
• Proven ability to lead teams and manage budgets.

Responsibilities

• Interviews, hires, and trains marketing staff.
• Establishes marketing goals based on past performance and market forecasts.
• Oversees current offerings and develops initiatives for new products or services.
• Researches and analyses market trends, demographics, pricing, competitors to guide strategy.
• Works with marketing staff to develop detailed marketing plans for all media channels and sales teams.
• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing projects.
• Coordinates with media buyers, agencies, printers, and services to execute projects.
• Represents the marketing department in important buyer meetings with clients.
• Manages department budget to develop cost-effective marketing plans.
• Tracks marketing and sales data and reports to senior executives.
• Adjusts campaigns as needed based on data and feedback.

Skills

Media channels expertise

Client relationships

Creativity

Adaptability

Research

Analysis

Writing

Public speaking

Interpersonal communication

Leadership

People management

Detail-oriented

Marketing budgeting

Organization

Multi-tasking

Education

Bachelor's degree in Marketing, Business, or a Related Field

Job description

MODU K PTE. LTD. is seeking an experienced Marketing Leader to hire and train staff, set goals, and steer strategic initiatives. The role will oversee product strategies, media planning, and budget management while collaborating with agencies and clients.

The candidate will analyze market trends, craft plans for multiple channels, and present data-driven insights to executives, ensuring cost-effective campaigns and strong ROI.