Brand Strategy Lead

EQUE PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

EQUE PTE. LTD. seeks a Brand Manager to develop and execute brand strategies that strengthen positioning and drive market presence. You will coordinate with marketing, creative, and communications teams to ensure cohesive brand outputs and impactful campaigns.

Role requires a diploma or higher and strong communication skills; you will present insights to senior management and manage brand storytelling across channels.

Qualifications

• Minimum Diploma and above.
• People-oriented with strong communication and interpersonal skills.
• Confident, proactive, and motivated by achieving results.
• Comfortable engaging with both candidates and clients professionally.

Responsibilities

• Develop and execute comprehensive brand strategies that strengthen brand positioning and drive consistent market presence.
• Conduct in-depth market research and competitor analysis to identify opportunities for brand differentiation and growth.
• Collaborate with marketing, creative, and communications teams to ensure all brand outputs are cohesive and strategically aligned.
• Oversee the development of brand guidelines and ensure consistent application across all internal and external touchpoints.
• Plan and manage brand campaigns across digital and traditional channels to maximise reach and audience engagement.
• Monitor brand performance metrics and consumer sentiment to evaluate campaign effectiveness and refine strategies.
• Support the development of brand storytelling and messaging frameworks that resonate with target audiences.
• Present brand strategies, insights, and recommendations to senior management and key stakeholders clearly and confidently.

Education

Diploma or higher

Job description

EQUE PTE. LTD. seeks a Brand Manager to develop and execute brand strategies that strengthen positioning and drive market presence. You will coordinate with marketing, creative, and communications teams to ensure cohesive brand outputs and impactful campaigns.

Role requires a diploma or higher and strong communication skills; you will present insights to senior management and manage brand storytelling across channels.