Marketing Specialist (Lead Generation)

Cyklop International; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A global leader in packaging solutions is seeking a Marketing Specialist (Lead Generation) to drive growth across Southeast Asia. This role will involve collaborating with the Regional Marketing Manager to develop SEM strategies and generate leads. Candidates should possess at least 2 years of B2B marketing experience, knowledge of the Southeast Asian market, and strong communication skills. Fluency in English and another Southeast Asian language is essential. This position offers the chance to make a significant impact in a dynamic environment.

Qualifications

• Minimum 2 years of experience in B2B marketing or lead generation.
• Knowledge of the B2B landscape in Southeast Asia.
• Proactive approach to learning and staying current with industry trends.
• Solid understanding of digital marketing concepts and best practices.
• Proactive approach to learning and staying current with industry trends.
• CRM experience is a plus.
• Fluency in English and at least one Southeast Asian language (Bahasa Indonesia, Vietnamese, or Thai).

Responsibilities

• Collaborate with the Regional Marketing Manager to develop SEM strategies.
• Monitor and optimize SEM campaigns for lead generation.
• Conduct outbound calls to promote products and services.
• Pre-qualify leads before passing them to the sales team.
• Research and develop targeted contact lists of potential customers.
• Conduct outbound calls to promote our products and services.
• Work with sales teams to schedule appointments, demos, and consultations for qualified leads.
• Pre-qualify leads before passing them to the sales team.
• Manage our CRM platform to ensure accurate lead reporting and ensure consistent follow-up by the sales team.

Skills

B2B marketing experience

Lead generation

Strong communication skills

Digital marketing knowledge

CRM experience

Fluency in English

Fluency in Southeast Asian language

Tools

CRM tools

Job description

Cyklop is a well-established global leader in packaging solutions, bringing German precision and reliability to valued partners and customers in more than 50 countries. Our expertise lies in providing quality strapping, wrapping, coding, and taping systems designed to safeguard your valuable goods.

The Role

To expand our business, we are recruiting a Marketing Specialist (Lead Generation) to fuel our growth across Southeast Asia. Working closely with the Regional Marketing Manager and commercial leads, you'll be responsible for generating and qualifying leads for local markets.

Key Responsibilities

Digital Marketing

• Collaborate with the Regional Marketing Manager to develop and execute SEM strategies
• Monitor and optimize SEM campaigns to maximize lead generation
• Develop and optimize additional lead generation channels, including social media
• Track online leads and ensure timely sales team follow-up

Lead Generation

• Research and develop targeted contact lists of potential customers
• Conduct outbound calls to promote our products and services
• Work with sales teams to schedule appointments, demos, and consultations for qualified leads

Lead Qualification & Management

• Pre-qualify leads before passing them to the sales team
• Manage our CRM platform to ensure accurate lead reportingMonitor and ensure consistent follow-up by the sales team

Requirements

• Minimum 2 years of relevant experience in B2B marketing or lead generation
• Knowledge of the B2B landscape in Southeast Asia
• Strong communication and influencing skills
• Solid understanding of digital marketing concepts and best practices
• Proactive approach to learning and staying current with industry trends
• CRM experience is a plus
• Fluency in English and at least one Southeast Asian language (Bahasa Indonesia, Vietnamese, or Thai)