Marketing Specialist

COSENTINO; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Cosentino is seeking a Regional Marketing Specialist SEA to drive regional marketing and lead generation, aligned with global and local direction. You will work with Regional Marketing APAC, HQ, and the Regional Director to evolve strategy and ensure impactful execution across the SEA region.

The role covers strategic marketing, A&D engagement, retail and trade marketing, events, digital content, and CRM operations, requiring at least 5 years in marketing and a passion for design and premium

Qualifications

• Degree in Marketing, Business Admin or related field.
• Master degree is a plus.
• Minimum 5 years in a similar marketing role.
• Experience in design, architecture, or premium/lifestyle brands is a plus.
• Strong strategic thinking and hands-on execution.

Responsibilities

• Lead the annual SEA marketing plan and budget.
• Build relationships with architects, designers and influencers.
• Lead retail marketing campaigns and product launches.
• Plan and execute events, exhibitions, and trade shows.
• Define regional social media and content strategy; adapt global campaigns locally.
• Manage CRM campaigns and coordinate internal/external teams.

Skills

Strategic thinking

Hands-on execution

Aesthetic sense

Creative tools

Stakeholder management

Cross-functional collab

Education

Bachelor in Marketing

Master's degree (plus)

Tools

Salesforce CRM

Job description

Would you like to be part of a Global Premium Leader in innovative surfaces that inspire architecture and design?. At Cosentino, we create solutions that enhance the spaces where people live, work, and connect.

We are looking for a Regional Marketing Specialist SEA, responsible for driving and executing the regional marketing and lead generation execution aligned with the global and local direction.

This role works closely with Regional Marketing APAC, HQ, and the Regional Director to evolve strategy and ensure impactful execution across the region.

What you will do

Strategic Marketing

• Lead the annual marketing plan and budget for SEA, aligned with global strategy and local market needs.
• Identify growth opportunities, strategic partnerships, and co-branding initiatives.

A&D Engagement & Brand Positioning

• Build relationships with architects, designers, and key industry influencers.
• Drive content collaborations, thought leadership initiatives, and showroom activities.

Retail & Trade Marketing

• Lead retail marketing campaigns, product launches, and promotional activities.
• Develop omnichannel campaigns to engage retailers and trade partners.

Events & Partnerships

• Plan and execute industry events, exhibitions, and trade shows.
• Develop partnerships, sponsorships, and co-branding opportunities aligned with brand values.

Digital Marketing & Content

• Define and execute the regional social media and content strategy.
• Adapt global campaigns for local audiences and create engaging digital content.
• Collaborate with influencers and designers to increase brand visibility.

CRM & Marketing Operations

• Manage Salesforce CRM, marketing campaigns, and lead generation activities.
• Coordinate internal teams and external partners to ensure successful project execution.

What you need to succeed

Education

Degree in Marketing, Business Administration or related field.

A Master degree is a plus.

Experience

Minimum 5 years in a similar marketing role (client-side or agency).

Experience in design, architecture, or premium/lifestyle brands is a plus.

Skills

Strong strategic thinking combined with hands-on execution.

Excellent aesthetic sense and passion for design.

Proficiency in creative tools would be a plus.

Strong stakeholder management and communication skills.

Ability to work independently and lead cross-functional collaboration

What we do offer

You will join a company:

• With an international mindset and presence in 100+ countries.
• With an amazing growth story, sustained by an extraordinary innovation with products such as Silestone®, Dekton® and Sensa by Cosentino®.
• In which you will be able to demonstrate your great sales set skills and grow your career in a challenging project