Growth Marketing Specialist

Maker Lab; Singapore; On-site; SGD 110,000 - 190,000; Full time

Job summary

Maker Lab is seeking a Growth Marketing Specialist to drive CRM-driven growth for a tech client project. You will shape journeys, build push, email and in-app communications, and manage end-to-end deployment.

The role requires 5+ years in email/push/in-app marketing and CRM, with a data-driven mindset and strong cross-functional collaboration. Experience in fintech and mobile growth is a plus.

Qualifications

• BA/BS degree or equivalent work experience.
• 5+ years in email, push, and in-app marketing, CRM, or campaign management.
• Experience in high-growth tech-led organisations; fintech exposure preferred.
• Experience with mobile app and growth marketing; CRM tech preferred.
• SQL experience for growth analytics.
• Strong cross-functional coordination and data-driven decision making.
• Excellent English communications; additional Asian language a plus.

Responsibilities

• Manage scalable marketing platform through data-led CRM programmes and product drops.
• Plan and develop a content calendar (push, email, in-app) monthly with stakeholder intake.
• Collaborate with teams on content, messaging, assets, targeting, and engineering requirements.
• Own end-to-end deployment for push, emails, and in-app communications.
• Set up messages, create target lists, QA through pre-prod and schedule pushes.
• Report performance and metrics; partner with analytics on KPIs.

Skills

Email marketing

Push notifications

In-app marketing

CRM

Marketing campaign management

Growth hacking

SQL

English communication

Copywriting

Education

BA/BS degree

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

We're looking for a Growth Marketing Specialist to join our tech client project. You’ll dive into user insights, shape journeys, and build smart CRM and mobile strategies. We need a curious, hands-on marketer who’s all about driving impact and growth.

Role:

• Manage a scalable marketing communications platform through strategic and data-led CRM programmes and product feature roll-outs.
• Plan and develop a content calendar (push notifications, email, in-app) on a monthly basis, including managing a process to intake content suggestions from internal stakeholders (e.g., feature teams, marketing teams).
• Be the project manager and collaborate with internal teams on content creation, including message positioning and strings, asset creation, target group development and engineering requirements.
• Own the end-to-end process from inception to deployment for push notifications emails and in-app communications.
• Deployment management includes setting up messages in scripts to be uploaded, creating target lists, QA testing all communications through pre-production channels, and scheduling final communication pushes.
• Report back on performance, including click-through rates, down-funnel metrics impact. Work with the analytics team on reporting KPIs.
• Effectively maintain expectations with stakeholders and meet key deadlines.

You:

• BA/BS degree, or in lieu of degree, relevant work experience.
• 5+ years of email, push notification and in-app marketing, CRM, or marketing campaign management experience.
• Experience working in high-growth, technology led matrix organisations, ideally with some fintech exposure.
• Experience with mobile app and growth marketing / hacking desired.
• Experience with CRM marketing technology preferred.
• Previous experience on using SQL for growth and marketing analytics.
• Able to clearly coordinate and provide information to the cross-functional teams.
• Data-driven, being able to convert data into high value business decisions and campaign optimisations.
• A critical thinker who uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Able to independently start projects and is agile and able to learn and quickly adapt to changes.
• Proven ability to balance multiple priorities and strong attention to detail.
• Exceptional analytical, project and stakeholder management skills.
• Copywriting skills are desired.
• Exceptional verbal and written English communications and presentations skills and, ideally, fluent in another Asian language to support with the projects spanning across JAPAC.