[MNC] Senior/ Digital Marketing Executive (Regional)

TALENT TRADER GROUP PTE. LTD.; Singapore; On-site; SGD 55,000 - 90,000; Full time

Job summary

TALENT TRADER GROUP PTE. LTD. is seeking a digital marketing specialist to plan, execute and optimise campaigns across Meta and Google. You will develop funnels, landing and sales pages, and perform A/B testing to improve performance.

You will craft direct-response copy for ads, emails, and landing pages, and collaborate on video content with editors. A background in marketing with 1–2 years of experience is expected.

Qualifications

• Diploma or Degree in Marketing, Business, Communications or a related discipline.
• At least 1 - 2 years of experience in digital marketing, performance marketing, digital advertising or a related field.

Responsibilities

• Plan, execute and optimise digital marketing campaigns across platforms such as Meta and Google.
• Develop and optimise conversion funnels, landing pages and sales pages.
• Conduct A/B testing on ad creatives, messaging, landing pages and other campaign elements.
• Develop compelling hooks, messaging and direct-response copy for digital campaigns.
• Write copy for advertisements, video scripts, landing pages, sales pages, emails and other marketing materials.
• Conceptualise video advertising campaigns and work with video editors to develop engaging video content.
• Prepare creative briefs for designers and other content specialists.
• Collaborate with content teams to develop lead-generation materials such as e-books, reports and online courses.
• Analyse campaign performance, customer behaviour and marketing metrics to identify opportunities for improvement.
• Leverage generative AI tools to improve the efficiency of marketing content and creative production.
• Keep up to date with emerging digital marketing platforms, advertising formats, tools and creative trends.
• Ad hoc duties/ projects as assigned.

Skills

Digital marketing

Copywriting

Performance marketing

A/B testing

Analytics

Generative AI

Video content

Campaign optimization

Content strategy

Creative thinking

Education

Marketing/Business/Communications degree or diploma

Tools

ClickFunnels

HubSpot

Adobe Photoshop

Illustrator

Premiere Pro

DaVinci Resolve

Job description

Responsibilities

• Plan, execute and optimise digital marketing campaigns across platforms such as Meta and Google.
• Develop and optimise conversion funnels, landing pages and sales pages.
• Conduct A/B testing on ad creatives, messaging, landing pages and other campaign elements.
• Develop compelling hooks, messaging and direct-response copy for digital campaigns.
• Write copy for advertisements, video scripts, landing pages, sales pages, emails and other marketing materials.
• Conceptualise video advertising campaigns and work with video editors to develop engaging video content.
• Prepare creative briefs for designers and other content specialists.
• Collaborate with content teams to develop lead-generation materials such as e-books, reports and online courses.
• Analyse campaign performance, customer behaviour and marketing metrics to identify opportunities for improvement.
• Leverage generative AI tools to improve the efficiency of marketing content and creative production.
• Keep up to date with emerging digital marketing platforms, advertising formats, tools and creative trends.
• Ad hoc duties/ projects as assigned.

Requirements

• Diploma or Degree in Marketing, Business, Communications or a related discipline.
• At least 1 - 2 years of experience in digital marketing, performance marketing, digital advertising or a related field.
• Strong copywriting skills, particularly in direct-response or conversion-focused marketing.
• Creative mindset with a good understanding of digital advertising and visual content.
• Comfortable working with marketing metrics, campaign data and performance analysis.
• Experience with generative AI tools for content or creative development is an advantage.
• Experience with ClickFunnels, HubSpot, Adobe Photoshop, Illustrator, Premiere Pro or DaVinci Resolve is an advantage.