Marketing Manager, JAPAC: Demand Gen & Partnerships

Palo Alto Networks, Inc.; Singapore; On-site; SGD 100,000 - 140,000; Full time

Job summary

Palo Alto Networks is seeking a dynamic Marketing Manager to join our JAPAC team in Singapore. You will partner with Singapore sales to develop, execute and deliver cost-effective lead generation programs, driving high-quality leads and conversions.

You’ll collaborate with global and regional teams to align campaigns for new business development and market expansion. Success requires analytical thinking, creative demand generation, and strong project management.

Qualifications

• Bachelor's in marketing or business related degree.
• 7+ years of combined marketing experience, primarily focused on lead generation and event management, agencies management and telemarketing, translation and digital marketing.
• Professional B2B marketing experience leading demand generation programs preferably in the information security and software and services space.
• Proficiency with marketing automation and CRM tools like Marketo and Salesforce.com.
• Experience with social media channel including LinkedIn, YouTube and Facebook.
• Data driven, good marketing communication and collaboration skills a must.
• Strong communication skills, both written and verbal.
• Good understanding of the Enterprise IT landscape. Security and SaaS experience will be a plus.
• Able to create messaging that would differentiate our value proposition against competitors.

Responsibilities

• Responsible for overall marketing plan for the region, across all business units.
• Develop integrated demand generation campaigns in Singapore, including inbound and outbound campaigns comprising Digital, in person or virtual Events, Social Media, Email, Web, Advertising, Communications and Creative.
• Work closely with sales to understand their priorities and align the GTM strategy.
• Regional marketing plans to be aligned with the global marketing strategies and directions.
• Focus on demand generation to ensure leads, MQLs, conversions and ROI across the funnel.
• Coordinate and be part of global campaigns or leverage on global campaigns messaging.
• Build strong relationship with sales and partners to gain market insights and ensure alignment of marketing investments to top business priorities.
• Identify, manage and coordinate resources, and measure effectiveness of local and regional events.
• Work with global marketing, regional and local sales counterparts and partners to optimize and nurturequality leads conversion.
• Support the development and expansion of our partners (Channels, Advisories and technology alliances)with effective channel-ready lead programs and strong relationships with counterparts at top tier partners.
• Identify digital marketing programs for region and work collaboratively with Digital/Social media teams to plan, execute and track campaigns.
• Localize global marketing contents / materials / messages to make it relevant to the customers and partners.

Skills

Lead generation

Event management

Agency management

Telemarketing

Translation

Digital marketing

Education

Bachelor's in marketing or business related degree

Tools

Marketo

Salesforce

Job description

Palo Alto Networks is seeking a dynamic Marketing Manager to join our JAPAC team in Singapore. You will partner with Singapore sales to develop, execute and deliver cost-effective lead generation programs, driving high-quality leads and conversions.

You’ll collaborate with global and regional teams to align campaigns for new business development and market expansion. Success requires analytical thinking, creative demand generation, and strong project management.