D2C Marketing Manager – Consumer Health (Singapore, Hybrid)

RECRUIT123 PTE. LTD.; Singapore; Hybrid; SGD 67,000 - 95,000; Full time

Job summary

RECRUIT123 PTE. LTD. in Singapore is seeking a Marketing Manager to own the D2C consumer health brand, combining strategy with hands-on execution across digital and offline channels.

You'll report to the regional marketing lead, collaborate with sales and operations, and be responsible for budget, performance metrics, and building compelling content across social platforms.

This hybrid role offers exposure to a regional group and the opportunity to shape how the brand goes to market in Asia.

Qualifications

• At least 5 years in marketing, including 2+ years managing campaigns and people.
• Consumer brand experience—direct-to-consumer, e-commerce, retail, health, wellness or aesthetics.
• Hands-on with Google Ads, Meta Ads and Google Analytics 4; capable of running campaigns.
• Proven campaign management with measurable returns.
• Strong content marketing and copywriting judgement with brand consistency.
• Comfortable owning a budget and defending numbers to management.

Responsibilities

• Own and execute Singapore marketing plan across brand, digital and offline channels.
• Plan and run integrated campaigns end to end — brief, creative, media, launch and measurement.
• Manage performance marketing across Google Ads and Meta Ads, with clear targets for cost per acquisition and conversion rate.
• Build and maintain the content and social media calendar across Instagram, Facebook, TikTok and LinkedIn.
• Own the CRM and email marketing programme, from segmentation through to lifecycle and retention campaigns.
• Manage the marketing budget, track spend and report on return on investment each month.
• Brief and manage external agencies and freelancers, holding them to deadlines and quality.
• Partner with sales and operations to drive lead generation and improve conversion at our locations.
• Track performance in Google Analytics 4 and turn the data into decisions rather than reports.
• Conduct competitor and market research to shape positioning and pricing messages.

Skills

Marketing

Campaign management

Digital ads

GA4

Budget ownership

Content marketing

Brand experience

D2C

Tools

Google Ads

Meta Ads

GA4

Job description

RECRUIT123 PTE. LTD. in Singapore is seeking a Marketing Manager to own the D2C consumer health brand, combining strategy with hands-on execution across digital and offline channels.

You'll report to the regional marketing lead, collaborate with sales and operations, and be responsible for budget, performance metrics, and building compelling content across social platforms.

This hybrid role offers exposure to a regional group and the opportunity to shape how the brand goes to market in Asia.