Senior Marketing Manager

EPOS; Singapore; Sur place; SGD 60 000 - 80 000; Plein temps

Résumé du poste

A leading technology firm based in Singapore seeks a Marketing Manager to oversee daily marketing operations, lead the team, and drive demand generation campaigns. The ideal candidate will possess 5–7 years of marketing experience with a strong performance marketing background. Responsibilities include managing social media content, optimizing paid campaigns, and reporting on marketing KPIs. This role demands a hands-on approach and readiness to adapt in a fast-paced environment.

Qualifications

• 5–7 years of marketing experience with team management.
• Strong foundations in performance marketing and paid campaign optimization.
• Experience in demand generation programmes including EDM and paid media.

Responsabilités

• Lead daily operations of the Singapore marketing team.
• Plan and execute integrated demand generation campaigns.
• Manage and optimize paid campaigns across various channels.
• Oversee social media strategy and content quality.
• Own marketing KPIs and report performance regularly.

Connaissances

Performance marketing foundations

Lead generation programmes

Team leadership

Campaign management

Analytical skills

Description du poste

About the Role

EPOS is a fast-growing AI-enabled digitalisation company building Southeast Asia's leading SME point-of-sale digitalisation ecosystem. In Singapore, we operate across two commercial tracks: a high-ticket legacy POS solution, and EPOS360 — an all-in‑one app‑based digitalisation solution built for high‑volume merchant acquisition.

The Marketing Manager, Singapore will be the day-to-day owner of Singapore marketing execution. Reporting to the Head of Marketing, International, this person will translate strategy into ground-level delivery — guiding the Singapore marketing team, driving demand generation across both business lines, and ensuring campaigns are executed with discipline and commercial intent.

This is a role for a hands‑on, commercially minded marketer who thrives on ownership. You will not be waiting for direction on every initiative — you will be expected to make decisions, hold the team accountable, and deliver results in a fast-moving environment. There is a clear growth path for the right person.

What You'll Do

Team Leadership & Day-to-Day Execution

• Own the day-to-day running of the Singapore marketing team, spanning performance, social media, content, design, and video production
• Bridge strategy set by the Head of Marketing and on‑the‑ground execution — ensuring the team is aligned, unblocked, and moving
• Hold team members to a high standard of output and support their professional development
• Make decisions independently on execution, escalating only where strategic direction is required

Demand Generation & Campaign Management

• Plan and execute integrated demand generation campaigns supporting both the revenue and merchant acquisition teams
• Manage and optimise paid performance campaigns across Meta, Google, and other relevant channels — with the ability to step into hands‑on execution when required

• Drive EDM nurturing flows, WhatsApp broadcast campaigns, and direct mail initiatives
• Plan and execute sales workshops, merchant events, and activations in support of both commercial teams

Social Media & Content

• Oversee Singapore's social media output — ensuring content is strategically sound, not just on‑trend
• Work with the social media and content team to raise the quality bar on messaging, positioning, and storytelling
• Collaborate with the videographer and design team to ensure assets meet brand and campaign standards

Performance & Reporting

• Own Singapore marketing KPIs — lead volume, cost per lead, merchant acquisition numbers, campaign ROI
• Report performance clearly and regularly to the Head of Marketing, with data‑driven recommendations for improvement
• Continuously identify gaps and inefficiencies in the current marketing mix and propose solutions

• 5–7 years of marketing experience, with a meaningful portion in a lead or manager‑level capacity
• Strong performance marketing foundations — you have planned, built, and optimised paid campaigns, and can read the numbers critically
• Experience running demand generation programmes: EDM, paid media, events, WhatsApp, or direct mail
• A track record of managing or guiding junior marketers and holding team output to a high standard
• Background in fintech, payments, or B2B SaaS is strongly preferred
• A commercial mindset — you understand that marketing exists to drive business outcomes, not just brand awareness
• Someone who operates with urgency, takes ownership, and doesn't need hand‑holding on the day-to-day
• Comfortable working in a lean, fast‑moving environment where priorities shift and resourcefulness matters