Marketing Manager - APAC

Wingstop Restaurants Inc.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Medical coverage (outpatient, hospital

Dental coverage

Life & TPD

Work injury compensation

Business travel accident coverage

EAP

Business Travel Medical

Job summary

Wingstop Restaurants Inc. is seeking a Marketing Manager - APAC to drive brand growth and support franchise partners across Asia Pacific. You will implement regional marketing strategies, launch market initiatives, and strengthen brand performance in existing and emerging markets.

The ideal candidate thrives in a fast-paced international environment, collaborates with cross-functional teams, and delivers measurable business results through integrated campaigns and data-driven decision making.

Qualifications

• 5–8 years of marketing experience, preferably in QSR, retail, hospitality, or consumer brands.
• Experience supporting multi-unit or franchise businesses.
• Experience managing integrated marketing campaigns from planning through execution.
• Experience working across multiple countries or markets is preferred.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Responsibilities

• Partner with the Director, Marketing - APAC to execute regional strategies that drive sales, guest traffic, and brand awareness.
• Support launches across APAC markets, ensuring consistent campaigns, promotions, and brand standards.
• Coordinate integrated 360° campaigns across digital, social, media, PR, and in-store channels.
• Assist in building annual marketing calendars and field marketing plans aligned with regional priorities.
• Support planning and execution of LTOs, menu launches, and seasonal campaigns.
• Work with franchise partners to provide marketing guidance and review local plans.
• Coordinate with creative, media, digital, and agency partners for timely delivery.
• Monitor campaign performance and ROIs using sales and consumer insights.
• Gather consumer insights and industry trends to inform future strategies.
• Partner with Operations, Supply Chain, Development, Finance, and Brand to execute initiatives.
• Assist with new restaurant openings by coordinating local marketing plans and launches.
• Support regional digital marketing initiatives including CRM, loyalty, and delivery platforms.
• Manage marketing budgets for assigned projects and optimize resource use.
• Maintain marketing assets, calendars, and timelines across the region.
• Contribute to regional brand projects, pricing analysis, and marketing research.

Skills

Marketing strategy

Campaign management

Multi-market coordination

Data analysis

Project management

Communication skills

Stakeholder management

Adaptability

Education

Bachelor's degree in Marketing/Business/Communications

Job description

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

What We’ll Need

We are seeking a Marketing Manager - APAC to help drive brand growth, support our franchise partners, and execute best-in-class regional marketing initiatives across Asia Pacific. This role will partner closely with the Director, Marketing - APAC to implement regional marketing strategies, launch new market initiatives, and strengthen brand performance across existing and emerging markets.

The ideal candidate is passionate about brand building, thrives in a fast-paced international environment, and enjoys collaborating with cross-functional teams and franchise partners to deliver measurable business results.

• Partner with the Director, Marketing - APAC to execute regional marketing strategies that drive same-store sales, guest traffic, brand awareness, and restaurant growth.
• Support marketing launches across existing and emerging APAC markets, ensuring consistent execution of campaigns, promotions, and brand standards.
• Coordinate the development and execution of integrated 360° marketing campaigns across digital, social, media, PR, and in-store channels.
• Assist in building annual marketing calendars and field marketing plans aligned with regional business priorities.
• Support the planning and execution of Limited Time Offers (LTOs), menu innovation launches, and seasonal campaigns.
• Work closely with franchise partners to provide marketing guidance, review local marketing plans, and share best practices.
• Coordinate with creative, media, digital, and agency partners to ensure timely delivery of marketing initiatives.
• Monitor campaign performance and marketing effectiveness through analysis of sales, guest insights, media performance, and ROI.
• Gather and communicate consumer insights, competitive intelligence, and industry trends to support future marketing strategies.
• Partner with cross-functional teams including Operations, Supply Chain, Development, Finance, and Brand to successfully execute marketing initiatives.
• Assist with new restaurant openings by coordinating local marketing plans and launch activities.
• Support regional digital marketing initiatives including CRM, loyalty, delivery platforms, social media, and digital ordering.
• Manage marketing budgets for assigned projects while ensuring efficient use of resources.
• Help maintain marketing assets, promotional calendars, and project timelines across the region.
• Contribute to regional brand projects, creative development, pricing analysis, and marketing research as needed.
• Build collaborative relationships with franchise partners while serving as a trusted marketing resource.
• Identify opportunities to improve processes, marketing effectiveness, and franchise support.

What You’ll Need

• 5–8 years of marketing experience, preferably within QSR, retail, hospitality, or consumer brands.
• Experience supporting multi-unit or franchise businesses.
• Experience managing integrated marketing campaigns from planning through execution.
• Experience working across multiple countries or markets is preferred.
• A bachelor's degree in Marketing, Business, Communications, or a related field.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• A proactive mindset and willingness to take ownership.
• The ability to adapt quickly within a fast-paced, high-growth environment.
• Strong analytical and problem-solving skills.
• Experience interpreting marketing performance metrics and consumer insights.
• Excellent communication and presentation skills.
• Strong organizational skills and attention to detail.
• The ability to influence stakeholders across cultures and functions.

Who You Are

No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.

You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.

You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.

You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.

You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

Benefits

Singapore

• Medical coverage (outpatient clinical, outpatient specialist, hospital & surgical)
• Dental coverage
• Life & TPD
• AD&D
• Work injury compensation
• Business travel accident coverage

Additional Benefits

• EAP
• Business Travel Medical

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.