Field Marketing Manager

Nokia Pte Ltd; Singapore; On-site; SGD 170,000 - 260,000; Full time

Job summary

Nokia Pte Ltd in Singapore seeks an experienced Marketing Manager to lead account-based marketing for top telecom accounts, drive in-field and digital campaigns, and accelerate revenue growth across regions.

The role partners with R&D, sales, and content teams to craft regionally relevant marketing narratives and demand generation programs, including leadership events and strategic partnerships. Strong collaboration and AI-driven marketing approaches are essential.

Qualifications

• 10+ years in B2B marketing.
• Proven track record of designing and executing programs to drive pipeline generation and acceleration.
• Experience working closely with sales leadership to translate objectives into marketing activation.

Responsibilities

• Optimize and execute account-based marketing strategies for top telecom provider accounts.
• Develop customer advocacy assets with content team to showcase technology leadership.
• Foster partnerships with regional and segment sales leadership and provide research-based insights.
• Engage with customers and decision makers to extend sales reach and opportunities.
• Lead strategic marketing programs with regional activation, Tier 2 events, and partnerships with Physical Channels.
• Plan and coordinate the annual Global Sales Kick-off and regional variations.
• Collaborate with regional comms to tailor global themes to regional markets.
• Support Executive Reviews with agenda input and content customization.
• Work with technical teams to create region-specific content, such as research reports on mobile broadband adoption.
• Coordinate with Partner Marketing on demand gen activities, events, and localized collateral.
• Qualify new opportunities based on sales criteria and route leads to appropriate owners.

Skills

B2B marketing

Sales alignment

Pipeline generation

Program design

Cross-functional collaboration

AI in marketing

Communication

Job description

The Marketing Manager specialises in a particular product / category, geographical region / country, trade / channel, or a particular customer or retail / vendor group. Develops end-user focused marketing strategies for new and / or existing products and services to create demand effectively and facilitate sales opportunities. Acts as a link between R&D, technologies, and markets and contributes to product (portfolio) development based on customer feedback and market trends.

Description

Field marketing is Global Marketing and Communications’ primary touchpoint to customers and Global Sales and Customer Operations. This position runs account-based marketing for top telecommunications provider accounts, executes programs for high growth AI & Cloud and Mission Critical Enterprise / Defense customer segments, supports strategic marketing programs with in-field execution, and drives pipeline generation, customer engagement, and revenue growth across all prioritized geographies.

Your responsibilities

• Optimize and execute top account marketing strategies through sophisticated account-based marketing (ABM) frameworks, delivering personalized in-person and digital customer experiences that drive measurable engagement and accelerate revenue growth. These include Amplify events, microsites, newsletters, CXO roundtables and joint thought leadership initiatives.
• Together with customers and the content team, develop customer advocacy assets as proof points of technology leadership narrative.
• Foster strong partnerships with regional and segment sales leadership, ensuring alignment on priorities, goals, and joint execution plans. Provide research-based customer insights.
• Engage directly with customers including marketing and comms teams to facilitate co-marketing opportunities, and with purchasing decision makers to extend reach of sales teams.
• Execute strategic marketing programs with a focus on regional activation. This includes leadership of Tier 2 events, as well as partnering with Physical Channels on Tier 1 events.
• Plan, coordinate, and deliver the annual Global Sales Kick-off and its variations (regional, in person, virtual), ensuring alignment with business priorities and maximizing engagement and impact.
• Partner closely with regional comms to provide customer perspectives and participation, regional spokespeople, and localized angles to global comms themes to ensure regional relevance.
• Provide support for Executive Review Meetings with top customers including agenda input, content customization and sales liaison.
• Work with technical teams to create region-specific content, for example research report on mobile broadband adoption.
• Engage with Partner Marketing to provide localized support and collaborate on demand generation activities, summits, and localized co-marketing collateral.
• Play a primary role in qualifying new opportunities based on criteria agreed with sales, and routing leads to relevant internal or channel partner owner. Work with Operations to track pipeline impact.

Your skills and experience

• 10+ years in B2B marketing
• Experience working closely with sales leaders, translating sales objectives into marketing activation
• Proven track record of designing and executing programs to drive pipeline generation and acceleration
• Technology acumen, with the ability to understand and articulate the value proposition of complex network solutions
• Strong cross-functional collaboration skills
• A curiosity and desire to use AI in daily marketing activities
• Strong written and verbal communication skills, including the ability to host meetings and customize global narrative and content for regional relevance.