MARKETING MANAGER

ANS FRESH & FROZEN PTE. LTD.; Singapore; Sur place; SGD 60 000 - 120 000; Plein temps

Résumé du poste

ANS FRESH & FROZEN PTE. LTD. is seeking a Marketing professional to develop and implement effective strategies for fresh meat and food products, aiming to increase brand awareness and market position.

The role involves market research, competitive analysis, promotional campaigns, digital marketing, and building relationships with hotels, restaurants, supermarkets, wholesalers, and distributors to drive revenue and long-term growth.

Responsabilités

• Develop and implement effective marketing strategies for fresh meat and food products.
• Increase brand awareness and strengthen the company’s market position.
• Conduct market research and monitor customer preferences and market trends.
• Analyze competitors, their products, pricing, promotions, and marketing activities.
• Plan and execute promotional campaigns to increase sales and customer acquisition.
• Manage digital marketing, social media, website, email marketing, and online promotions.
• Develop B2B marketing strategies for hotels, restaurants, supermarkets, wholesalers, and distributors.
• Coordinate with the Sales, Operations, Procurement, and Production teams to achieve business targets.
• Manage product launches, packaging, catalogs, brochures, POS materials, and promotional content.
• Build strong relationships with key customers, retailers, distributors, and business partners.
• Manage marketing budgets and measure campaign performance, sales growth, and ROI.
• Ensure all marketing activities and communications comply with food-safety, labeling, and company standards.
• Identify new business opportunities and develop strategies to increase revenue, market share, and long-term customer growth.

Description du poste

Job Description & Requirements

1. Develop andimplement effective marketing strategies for fresh meat and food products.

2. Increase brandawareness and strengthen the company’s market position.

3. Conduct marketresearch and monitor customer preferences and market trends.

4. Analyze competitors,their products, pricing, promotions, and marketing activities.

5. Plan and executepromotional campaigns to increase sales and customer acquisition.

6. Manage digitalmarketing, social media, website, email marketing, and online promotions.

7. Develop B2Bmarketing strategies for hotels, restaurants, supermarkets, wholesalers, anddistributors.

8. Coordinate with theSales, Operations, Procurement, and Production teams to achieve businesstargets.

9. Manage productlaunches, packaging, catalogues, brochures, POS materials, and promotionalcontent.

10.Build strong relationships with key customers, retailers, distributors,and business partners.

11.Manage marketing budgets and measure campaign performance, sales growth,and ROI.

12.Ensure all marketing activities and communications comply withfood-safety, labelling, and company standards.

13.Identify new business opportunities and develop strategies to increaserevenue, market share, and long-term customer growth.