MARKETING MANAGER

rasa kampung pte. ltd.; Singapore; On-site; SGD 90,000 - 170,000; Full time

Job summary

rasa kampung pte. ltd.

seeks a seasoned Marketing Lead to develop and execute comprehensive marketing strategies for food and beverage products and services, with responsibility for growth, profitability, brand building, and market expansion across channels. You will lead the marketing team, conduct in-depth market research to identify customer preferences and trends, analyze sales data to optimize performance, forecast demand for budgeting, and collaborate with operations to align planning and

Qualifications

• Diploma or Degree in Sales, Business, Hospitality, F&B Management, or related discipline.
• Minimum 5 years of relevant sales or business development experience.
• Excellent communication skills.

Responsibilities

• Develop and execute targeted marketing strategies for F&B products to increase market share.
• Conduct comprehensive market research to identify customer preferences, trends, and competitor activities.
• Forecast demand to support operational planning and budgeting.
• Apply pricing, margin management, and costing expertise to optimize profitability.
• Lead and supervise the marketing team, setting objectives and driving performance.
• Conduct regular sales meetings and performance reviews to align efforts.
• Analyze sales and marketing data to identify opportunities for improvement.

Skills

Marketing Strategy

Team Leadership

Market Research

Sales Forecasting

Budgeting

Education

Diploma or Degree in Sales or Business or Hospitality or F&B Management

Job description

Job Summary

Develop and execute marketing strategies for food and beverage products and services to drive business growth and profitability. Lead the marketing team, conduct market research, and analyze sales data to optimize performance and support operational planning.

Responsibilities

• Develop and execute targeted marketing strategies for food and beverage products and services to increase market share and customer engagement
• Conduct comprehensive market research to identify customer preferences, industry trends, and competitor activities for informed decision-making
• Forecast food and beverage demand accurately to support operational planning and budgeting processes
• Apply expertise in sales costing, pricing, and margin management to optimize product profitability
• Lead and supervise the marketing team by setting clear objectives and driving performance to achieve business goals
• Conduct regular sales meetings and performance reviews to align team efforts and improve sales outcomes
• Analyze sales and marketing data to identify opportunities for business performance improvement and strategic adjustments

Requirements

• Diploma or Degree in Sales, Business, Hospitality, F&B Management, or a related discipline
• Minimum 5 years of relevant sales or business development experience
• Excellent communication skills