MARKETING MANAGER

GUILIN GARDEN RESTAURANT PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

GUILIN GARDEN RESTAURANT PTE. LTD. in Singapore is seeking a Marketing Manager to lead brand promotion and overall marketing strategy for the restaurant group.

You will optimize marketing and pricing strategies, manage the department budget and staff, and collaborate on new menu launches and promotions.

The ideal candidate has a degree in marketing or business, strong digital skills, and proven leadership to grow brand awareness and drive profitability.

Qualifications

• Bachelor’s degree in marketing, business or related field
• Strong knowledge of marketing fundamentals and tactics
• Creative thinking and problem-solving abilities
• Leadership and project management skills
• Experience with digital marketing and social media strategies
• Excellent verbal and non-verbal communication skills
• Proficiency with marketing tools such as Canva and Adobe Photoshop
• Experience with marketing research and statistical analysis
• Willing to work in a fast-paced F&B environment
• Availability to work during opening hours (evenings, holidays, weekends)

Responsibilities

• Evaluate and optimize marketing and pricing strategies.
• Analyze market trends and prepare forecasts.
• Generate new business leads.
• Develop strategies to raise brand awareness and drive traffic.
• Deploy and own campaigns from ideation to execution.
• Experiment with content, PPC, events, publicity, and social media.
• Create valuable content for the website and blog.
• Build relationships with industry players, agencies and vendors.
• Prepare and monitor the marketing budget quarterly and annually.
• Oversee marketing materials from banners to brochures.
• Measure campaign performance and report against goals; manage reviews and social.
• Analyze consumer behavior to adjust emails and ad campaigns.

Job description

Marketing Manager

Job Description

We are seeking an innovative marketing manager to promote our company's restaurant brand and services.

In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing new menu and promotion.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads.

An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our outlets and restaurants.
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals, Managed Google reviews and all social media.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor’s degree in marketing, business or any other relevant field
• Sound understanding of marketing fundamentals and tactics
• Creative thinking and problem-solving ability
• Leadership and project management skills
• Knowledge of digital marketing and social media marketing strategies
• Excellent verbal and non-verbal communication skills
• Proficiency with marketing tools and software canva, adobe photoshop etc
• Proficient in marketing research and statistical analysis
• The ability to work under pressure and preferable work at F&B company before.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).

Collaboration with E2i