Marketing Manager

HOW I CARE PTE. LTD.

Singapore

On-site

SGD 90,000 - 130,000

Full time

4 days ago

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Job summary

HOW I CARE PTE. LTD. in Singapore is seeking a Marketing Manager to lead branding, communications and promotional campaigns, building a structured, high-performing marketing function.

You will manage a team of three to five marketers, develop strategies to raise brand awareness, grow online communities, and convert engagement into sustainable growth across educational products and wellness programs. The role requires creative thinking, data-driven decision making and strong collaboration with

Qualifications

Minimum 3–5 years in marketing activities, preferably in wellness or education sectors.
Proven experience leading a marketing team and driving campaigns.
Strong written and verbal communication skills with a data-driven mindset.

Responsibilities

Develop and implement the overall marketing strategy with KPIs.
Lead a team of 3–5 marketing professionals.
Manage multi-channel campaigns across social, content and events.
Grow brand awareness and community engagement.
Oversee budgets, ROI and performance analytics.
Collaborate with CEO and stakeholders to align product marketing.

Skills

Brand management

Strategic marketing

Team leadership

Content marketing

Digital marketing

Campaign management

Analytics

Budget management

Tools

Canva

Adobe Creative Suite

Job description

We are seeking a well-rounded and results-driven Marketing Manager to manage the organisation’s branding, communications and promotional campaigns, able to implement marketing strategies for How I Care company with ownership over promotions and awareness of How I Care products.

This role ismore than managingday-to-daymarketing activities. Weare looking fora Marketing Managerwho can rebuildand strengthen ourmarketing function, bringingclarity, structure andconsistency across allmarketing efforts.

You will leada team ofthree to five marketing membersand be responsiblefor creating ahigh-performing marketing department with clearprocesses, measurable outcomesand strong collaboration.

Working closely withthe CEO, youwill develop andexecute marketing strategiesthat increase brandawareness, grow our online community andconvert engagement intosustainable business growth.

Success in thisrole means morepeople know whoHow I Care is, understand whatwe stand forand actively engagewith our products, programmes and community.

The ideal candidate will be someone innovative, resourceful using various forms of business intelligence and information to identify key trends and develop successful marketing programmes.

Also, enthusiastic in sharing the power of journaling with others, advocating for mental wellbeing and able to be building a strong connection with our audience.

Be responsible for the implementation of multi-channel marketing strategies, in charge of managing all social platforms (inclusive of community engagement), with clear deliverables in brand engagement and visibility.

If you are a creative thinker, skilled storyteller and results-driven marketer, we would love to meet and talk to you!

The primary objectiveof this roleis to significantly increase awareness ofthe How ICare brand, establisha strong andengaged online community, and convert that awareness into sustainablegrowth across oureducational programmes,workshops and retailproducts.

Key Responsibilities

Marketing Strategy & Brand Leadership

Develop and executethe overall marketingstrategy aligned withthe company's visionandbusiness objectives.
Lead the repositioningand strengthening ofthe How ICare brand acrossall customer touchpoints.
Ensure consistencyin brand identity, messaging, storytelling and visual communications.
Develop annual andquarterly marketing planswith measurable KPIs.
Build scalable marketingsystems, workflows andprocesses to improveteam efficiency andeffectiveness.
Identify opportunities forinnovation, partnerships and new marketing initiatives.

Digital & Social Media Marketing

Manage and grow our presence for our brands on Instagram, LinkedIn, TikTok, Facebook, etc. ensuring high engagement and growth of respective channels.
Strong writing skills and ability to create compelling copy for different channels
Produce high-quality reels, infographics, photography and video content.
Create comprehensive and visually appealing content using Canva or Adobe Suite.

Develop content strategiesthat drive meaningful engagement, community growthand brand advocacy.
Oversee thecontent calendar acrossall digital platforms.
Analyse platform performanceand optimise contentbased on insightsand analytics.
Grow our socialmedia presence withthe objective of establishing How ICare as aleadingvoice in wellbeing, journaling and self-awareness.

Community Management & Engagement

Build and maintain a vibrant journaling community, both online and offline.
Host or support journal-related events, challenges and wellness campaigns.
Encourage feedback and collect user stories to shape marketing direction.

Develop brand ambassadors, influencers and strategic partnerships aligned with the How ICare mission.
Build long-termrelationshipswith schools, educators, mental wellbeingadvocates and communitypartners.

Merchandise & Product Development

Support development and promotion of branded merchandise and educational products.

Product Marketing & Commercial Growth

Develop go-to-market strategies fornewjournals, card gamesand lifestyle merchandise.
Plan and executeproduct launch campaigns.
Increase product awarenessand drive onlineand offline sales.
Work closely withinternal stakeholders totranslate customer insightsinto future productimprovements.

Performance Marketing & Analytics

Monitor and reporton keymarketing metrics including reach, engagement, websitetraffic, lead generationand sales conversion.
Develop dashboards andreports to evaluatecampaign performance.
Optimise marketing spendbased on ROI.
Make data-drivenrecommendations to improvemarketing effectiveness.

Budget Management

Propose and manage marketing budgets to ensure optimal allocation of funds and ROI.

SEO & Paid Ads

Implement and optimise SEO strategies and Google Ads campaigns to enhance online visibility.

Campaigns and Event Management

Design, implement and manage marketing campaigns across various platforms (digital, print etc.)
Plan and execute marketing activations such as pop-up events and school workshops.

Team Leadership

Manage and mentor marketing members, delegate tasks and foster optimum collaboration amongst members.

Lead, coach and developa team ofthree to five marketing professionals.
Set clear goals, responsibilities and performance expectations.
Foster accountability, collaborationand continuous improvementwithinthe team.
Build a cultureof creativity, ownershipand excellence.
Review team performanceand provide regularfeedback and developmentopportunities

Market Research

Analyse market developments to identify key trends, consumer/user behaviour and propose applicable marketing decisions.

Success Measures

Growth in overallbrand awareness.
Growth in socialmedia audience andengagement.
Increase in websitetraffic and qualifiedleads.
Growth in salesof journals, cardgames and lifestyle merchandise.
Successful execution ofcampaigns and productlaunches.
Strong relationships withschools and strategicpartners.
Development of anorganised, high-performingmarketing department.
Achievement of agreedmarketing KPIs andROI.

Qualifications & Skills

A marketing professional with a strong creative mindset and entrepreneurial spirit.
Ideal personal interest in journaling and promoting wellbeing through reflective practices.
Minimum 3-5 years’ experience in marketing activities (preferably in wellness or education sectors).
With at least 2 years in a leadership or team management role.
Proven experience running successful digital and affiliate campaigns.
Strong community engagement and robust communication skills.
Self-driven and able to manage multiple priorities independently.
Strong time management and budget controlling skills.
Highly creative with a proactive approach to problem-solving and campaign execution.
Ability to work independently while also thriving in a collaborative team environment.
Open to feedback and capable of following instructions effectively.
Strong communication skills, both written and verbal.

Experience building orscaling a marketing function is highly advantageous.
Experiencein education, wellness, lifestyle or purpose-driven brands ispreferred.
Demonstrated ability togrowsocial media communitiesand translate engagementinto measurable businessoutcomes.
Strong understanding ofbranding, content marketing, digital marketing, SEO, paid advertising andanalytics.
Commercial mindset withtheability to balancecreativity and businessperformance.

Work hours