Marketing manager

ONG BROTHERS SCAFFOLDING & ENGINEERING PTE LTD; Singapore; Sur place; SGD 70 000 - 110 000; Plein temps

Résumé du poste

ONG BROTHERS SCAFFOLDING & ENGINEERING PTE LTD in Singapore is looking for a Marketing Manager to lead brand positioning, B2B lead generation, market intelligence, and corporate communications across construction, engineering, and industrial sectors. The role emphasises strategy, branding, and cross‑functional collaboration with sales and project teams.

The role includes developing annual marketing plans, managing budgets, and directing digital campaigns (SEO/SEM, LinkedIn, email) while

Qualifications

• Marketing strategy and planning experience in B2B sectors.
• Branding, corporate communications, and messaging expertise.
• Experience with digital campaigns including LinkedIn and email marketing.

Responsabilités

• Strategy & Planning: Develop and execute annual marketing plans, budgets, and growth strategies.
• Branding & Corporate Communications: Manage brand identity, corporate image, and messaging across media.
• Digital & Campaign Management: Oversee website, SEO/SEM, social channels, and paid B2B advertising.
• Business Development & Sales Support: Collaborate with sales and project teams to nurture leads.

Connaissances

Marketing strategy

Brand management

Lead generation

Digital marketing

B2B marketing

Description du poste

Marketing Manager for a Scaffolding Company leads brand positioning, B2B lead generation, market intelligence, and corporate communications within the construction, engineering, and industrial sectors

Role: Marketing Manager (Scaffolding / Engineering / Construction)

Key Responsibilities

• Strategy & Planning: Develop and execute annual marketing plans, budget allocations, and growth strategies aligned with company business objectives.Conduct market research and competitive analysis on construction projects, infrastructure tenders, and industry trends. [1, 2, 3, 4]
• Branding & Corporate Communications: Manage brand identity, corporate image, and messaging across digital and print media.Produce corporate brochures, technical data sheets, project case studies, and safety/compliance portfolios.Highlight company certifications, safety records, and major project achievements to gain contractor trust. [1, 2]
• Digital & Campaign Management: Oversee the company website, SEO/SEM strategies, social media channels (e.g., LinkedIn), email marketing, and paid B2B advertising. [1, 2]
• Business Development & Sales Support: Collaborate closely with sales, engineering, and project teams to generate and nurture B2B leads.