MARKETING MANAGER

RMR INTERNATIONAL PRIVATE LIMITED; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

RMR International Private Limited in Singapore seeks a Marketing Manager to plan, develop, and execute strategic marketing initiatives to support growth in construction and infrastructure sectors. You will lead market analysis, branding, digital campaigns, lead generation, and tender support, coordinating with project, engineering, and finance teams to improve visibility and win new business.

The role requires 3–5 years’ experience, a degree in marketing or related field, and strong

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 3–5 years of marketing experience (construction or engineering preferred).
• Strong understanding of tender processes and construction market dynamics.
• Excellent communication, negotiation & presentation skills.
• Proficiency in MS Office, CRM platforms, and digital marketing tools.
• Strong analytical skills and ability to work under tight deadlines.

Responsibilities

• Develop and implement marketing strategies aligned with business objectives in the construction industry.
• Conduct market research to identify new opportunities, competitors, and trends.
• Prepare annual marketing plans, budgets, and performance reports.

Skills

Strategic marketing

Lead generation

B2B marketing

Negotiation & presentation

Analytical thinking

Education

Bachelor’s degree in Marketing/Business

Tools

MS Office

CRM platforms

Digital marketing tools

Job description

The Marketing Manager is responsible for planning, developing, and executing strategic marketing initiatives to support company growth in the construction and infrastructure sector. This role involves market analysis, lead generation, brand development, and coordination with internal and external stakeholders to promote services, secure new business, and enhance company visibility.

Key Responsibilities

Marketing & Strategy

• Develop and implement marketing strategies aligned with business objectives in the construction industry
• Conduct market research to identify new business opportunities, competitors, and industry trends
• Prepare annual marketing plans, budgets, and performance reports

Branding & Communication

• Manage brand identity across all platforms, including digital, print, and corporate events
• Create marketing content such as brochures, presentations, website updates, case studies, and project portfolios
• Manage company social media, website, and online presence

Lead Generation & Business Development Support

• Generate qualified leads through campaigns, networking, and industry events
• Support tender submissions, proposals, quotations, and pre-qualification documents (PQDs)
• Maintain strong relationships with clients, consultants, vendors, and subcontractors

Digital Marketing

• Oversee company digital marketing campaigns including Google Ads, LinkedIn, SEO, and email marketing
• Track digital performance and report analytics to management

Event & Customer Engagement

• Coordinate corporate events, exhibitions, and industry trade shows
• Manage customer feedback and ensure high service satisfaction

Internal Collaboration

• Work closely with project, engineering, and finance teams to align marketing initiatives
• Support HR for recruitment branding and training materials

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or related field
• Minimum 3–5 years of marketing experience (construction or engineering preferred)
• Strong understanding of tender processes, construction market dynamics, and B2B marketing
• Excellent communication, negotiation & presentation skills
• Proficiency in MS Office, CRM platforms, and digital marketing tools
• Strong analytical skills & ability to work under tight deadlines

Key Competencies

• Strategic Thinking
• Relationship Management
• Project & Time Management
• Creativity & Problem-Solving
• Leadership & Team Collaboration

Work Environment

• Office-based with site visits when required
• Occasional travel for client meetings and industry events