Marketing Manager

BLUETREE EDUCATION LEARNING CENTRE PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

BlueTree Education is hiring a Marketing Manager in Singapore to lead marketing execution across two education brands, from strategy to hands-on delivery. Reporting to the CEO, you will shape campaigns, build our brand presence and drive growth with a collaborative team.

You will manage digital campaigns (Google Ads, Meta Ads, SEO, content), develop referral initiatives, produce engaging content with teachers and partners, and mentor the Marketing Executive while coordinating with external

Qualifications

• Proven track record in marketing, generating leads or enrolments.
• Experience with Google Ads, Meta Ads, SEO, GA4 and content marketing.
• Understanding of Singapore parents; education or enrichment marketing experience.
• Creative and analytical mindset with results orientation.
• Willingness to take ownership and work with external partners.
• Experience guiding junior team members and managing agencies.

Responsibilities

• Plan and execute marketing campaigns to attract parents, generate enquiries and enrolments.
• Manage Google Ads, Meta Ads, SEO and content to improve visibility and conversions.
• Develop referral campaigns and engagement initiatives with BlueTree families.
• Collaborate with teachers, centres and partners to create engaging content and brand experiences.
• Lead the Marketing Executive and coordinate with external agencies and freelancers.
• Track campaign performance, budgets, leads and enrolments; apply insights for improvement.

Skills

Google Ads

Meta Ads

SEO

GA4

Content Marketing

Lead Generation

Campaign Planning

Analytics

Education Marketing

Job description

Marketing Manager

BlueTree Education | Full-Time | Singapore

Big Ideas. Good People. Meaningful Growth.

Love marketing, enjoy bringing ideas to life, and want to work with people who genuinely care about what they do?

Come grow with BlueTree!

At BlueTree Education, we believe that great work happens when passionate people come together in a supportive, fun-loving environment.

We are a growing Singapore education company with a big heart, ambitious plans and a shared belief that learning should make a difference.

Our team works hard, celebrates wins, supports one another and believes there is always room to learn, improve and grow.

As we enter our next stage of growth, we are looking for a Marketing Manager who brings both creativity and commercial thinking to the table. Someone who enjoys rolling up their sleeves, taking ownership and turning good ideas into real results.

The Role

Reporting directly to the CEO, you will lead marketing execution across two education brands, bringing our 2027 marketing strategy to life.

You will have the opportunity to shape campaigns, develop our brand presence, work with a passionate team and make a measurable impact on business growth.

This is not a role where you simply manage agencies and review reports. We want someone who enjoys being in the action, experimenting with ideas and making things happen.

What You'll Be Doing

Make Campaigns Happen

Plan and execute creative, effective marketing campaigns that attract parents, generate enquiries and drive student enrolments.

Grow Our Digital Presence

Manage and optimise Google Ads, Meta Ads, SEO and organic content to improve visibility, lead quality and conversions.

Build Stronger Parent Connections

Develop referral campaigns, engagement initiatives and re-enrolment activities that strengthen relationships with our BlueTree families.

Bring Ideas to Life

Work closely with our teachers, centre teams and creative partners to develop engaging content, promotions and brand experiences.

Lead and Grow Together

Guide our Marketing Executive, collaborate with external agencies and freelancers, and build a positive, productive marketing team.

Know Your Numbers

Track campaign performance, marketing budgets, leads, trials and enrolments. Use insights to make smarter decisions and drive continuous improvement.

Who We're Looking For

• Has a proven track record in marketing, particularly in generating leads, sales or enrolments.
• Is confident with Google Ads, Meta Ads, SEO, GA4 and content marketing.
• Understands Singapore parents and ideally has experience in education, enrichment or consumer marketing.
• Is both creative and analytical - someone who loves a great campaign idea but also cares about the results.
• Enjoys taking ownership, solving problems and getting things done.
• Has experience guiding junior team members and managing external partners.
• Brings positive energy, a collaborative spirit and a good sense of humour.
• Is curious about AI and new ways to make marketing more effective.

Experience in multi-brand, multi-branch or referral marketing would be a bonus.

Why You'll Love Working with Us

A Warm, Close-Knit Team

We believe work should be enjoyable. Expect friendly colleagues, genuine support, laughter and a workplace where people know one another beyond their job titles.

Big Ambitions, Real Opportunities

We are an established education company with exciting growth plans. You will have the space to contribute ideas, take ownership and grow professionally alongside the business.

Your Ideas Matter

We value initiative over hierarchy. Good ideas can come from anyone, and we encourage people to speak up, experiment and make things better.

Work That Makes a Difference

Behind every campaign is a child learning, a parent finding support and a teacher making an impact. Your work contributes to something meaningful.

A Culture of Learning and Celebration

We believe in developing our people, recognising effort and celebrating milestones - big and small.