Marketing Manager

PVG SEA PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

BlueTree Education in Singapore seeks a Marketing Manager to lead marketing execution across two education brands, bringing the 2027 strategy to life. You will shape campaigns, develop brand presence, and drive measurable business growth with a hands-on, collaborative team.

This role emphasizes ownership, experimentation, and strong internal/external communication. You will work with teachers, branches and external partners to deliver impactful campaigns that generate enrolments.

Qualifications

• Proven track record in marketing with end-to-end campaign leadership.
• 5+ years of marketing experience and brand management.
• Branding experience and internal/external communications.
• Fluent with Google Ads, Meta Ads, SEO, GA4 and content marketing.
• Experience in education, enrichment or consumer marketing is a plus.
• Creative and analytical thinker who owns initiatives and outcomes.
• Experience guiding juniors and managing external partners.
• Positive energy, collaboration, and curiosity about AI in marketing.
• Experience leading junior staff and working with agencies or vendors.
• Beneficial: multi-brand, multi-branch or referral marketing.

Responsibilities

• Brand ownership across touchpoints and brand refresh projects.
• Lead external communications including media relations and partnerships.
• Plan internal communications to staff across branches.
• Plan and execute marketing campaigns to attract enquiries and enrolments.
• Grow digital presence via Google/Meta Ads, SEO and content marketing.
• Develop parent engagement through referral and enrolment initiatives.
• Collaborate with teachers and partners to create engaging content.
• Lead Marketing Executive and coordinate agencies and vendors.
• Track performance, budgets, leads and enrolments for continuous improvement.
• Guide and grow the marketing team together with senior leadership.

Skills

Branding

Campaign management

Digital marketing

Google Ads

Meta Ads

SEO

GA4

Content marketing

Team leadership

Partnerships

Tools

GA4

Google Ads

Meta Ads

SEO tools

Job description

BlueTree Education | Full-Time | Singapore

Big Ideas. Good People. Meaningful Growth.

Love marketing, enjoy bringing ideas to life, and want to work with people who genuinely care about what they do?

Come grow with BlueTree!

At BlueTree Education, we believe that great work happens when passionate people come together in a supportive, fun-loving environment.

We are a growing Singapore education company with a big heart, ambitious plans and a shared belief that learning should make a difference.

Our team works hard, celebrates wins, supports one another and believes there is always room to learn, improve and grow.

As we enter our next stage of growth, we are looking for a Marketing Manager who brings both creativity and commercial thinking to the table. Someone who enjoys rolling up their sleeves, taking ownership and turning good ideas into real results.

The Role

Reporting directly to the CEO, you will lead marketing execution across two education brands, bringing our 2027 marketing strategy to life.

You will have the opportunity to shape campaigns, develop our brand presence, work with a passionate team and make a measurable impact on business growth.

This is not a role where you simply manage agencies and review reports. We want someone who enjoys being in the action, experimenting with ideas and making things happen.

What You'll Be Doing

• Branding Own and protect our brand across all touchpoints, including centres, signage, print, digital and parent materials. Ensure every piece of work is consistent with our brand direction and guidelines, and lead brand refresh projects.
• External Communication Lead parent communications, public relations, media relations, partnerships and crisis communications. Shape how BlueTree is seen by parents, schools and the wider education community.
• Internal Communication Plan and deliver communications to staff across our seven branches, so that teachers and branch teams understand, support and represent our campaigns, brand standards and key messages.
• Make Campaigns Happen Plan and execute creative, effective marketing campaigns that attract parents, generate enquiries and drive student enrolments.
• Grow Our Digital Presence Manage and optimise Google Ads, Meta Ads, SEO and organic content to improve visibility, lead quality and conversions. And manage BlueTree Education's social media channels, including Instagram, TikTok and Facebook.
• Build Stronger Parent Connections Develop referral campaigns, engagement initiatives and re-enrolment activities that strengthen relationships with our BlueTree families.
• Bring Ideas to Life Work closely with our teachers, centre teams and creative partners to develop engaging content, promotions and brand experiences.
• Lead and Grow Together Guide our Marketing Executive, collaborate with external agencies and freelancers, and build a positive, productive marketing team.
• Know Your Numbers Track campaign performance, marketing budgets, leads, trials and enrolments. Use insights to make smarter decisions and drive continuous improvement.
• Team Leadership Lead and develop the marketing executive, and manage agencies and vendors.

Who We're Looking For

• Has a proven track record in marketing, particularly in generating leads, sales or enrolments.
• At least 5 years of marketing experience, with a track record of leading campaigns end to end and managing a brand.
• Proven experience in branding and in internal and external communications.
• Is confident with Google Ads, Meta Ads, SEO, GA4 and content marketing.
• Understands Singapore parents and ideally has experience in education, enrichment or consumer marketing.
• Is both creative and analytical - someone who loves a great campaign idea but also cares about the results.
• Enjoys taking ownership, solving problems and getting things done.
• Has experience guiding junior team members and managing external partners.
• Brings positive energy, a collaborative spirit and a good sense of humour.
• Is curious about AI and new ways to make marketing more effective.
• Experience leading junior staff and managing agencies or vendors.
• Experience in multi-brand, multi-branch or referral marketing would be a bonus.

Why You'll Love Working with Us

A Warm, Close-Knit Team

We believe work should be enjoyable. Expect friendly colleagues, genuine support, laughter and a workplace where people know one another beyond their job titles.

Big Ambitions, Real Opportunities

We are an established education company with exciting growth plans. You will have the space to contribute ideas, take ownership and grow professionally alongside the business.

Your Ideas Matter

We value initiative over hierarchy. Good ideas can come from anyone, and we encourage people to speak up, experiment and make things better.

Work That Makes a Difference

Behind every campaign is a child learning, a parent finding support and a teacher making an