MARKETING MANAGER

SMAT EXPRESS PTE. LTD.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

SMAT EXPRESS PTE. LTD. seeks an innovative Marketing Manager to drive brand awareness and growth. You will optimize marketing strategies, manage the department's budget and staff, and forecast performance to support business goals.

You will leverage digital marketing, content, events, and partnerships to generate leads, grow profitability, and strengthen our market position through data-driven decision making.

Qualifications

• Bachelor's degree in marketing, business or related field.
• Strong understanding of marketing fundamentals and tactics.
• Proven ability to lead in a fast-paced environment.
• Excellent communication skills (verbal & written).
• Experience with digital marketing channels and analytics.

Responsibilities

• Evaluate and optimize marketing strategies and pricing where applicable.
• Analyze market trends and prepare forecasts.
• Generate new business leads and drive traffic across channels.
• Develop strategies to promote the company and attract customers.
• Lead the execution of marketing campaigns from ideation to delivery.
• Experiment with organic and paid channels: content, PPC, social media, events, PR, email.
• Create engaging website/blog content to attract target audiences.
• Build partnerships with key industry players and agencies.
• Plan and monitor quarterly and annual marketing budgets.
• Review marketing materials from banners to brochures and case studies.
• Measure campaign performance and adjust tactics to meet goals.
• Analyze consumer behavior to optimize email and ad campaigns.

Skills

Leadership

Project management

Digital marketing

Social media marketing

Marketing strategy

Creative thinking

Communication skills

Under pressure

Education

Bachelor's degree in marketing or business

Tools

Marketing tools

Job description

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor's degree in marketing, business or any other relevant field
• Sound understanding of marketing fundamentals and tactics
• Creative thinking and problem-solving ability
• Leadership and project management skills
• Knowledge of digital marketing and social media marketing strategies
• Excellent verbal and non-verbal communication skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).