MARKETING MANAGER

HOUSE OF RAANIA PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

HOUSE OF RAANIA PTE. LTD. in Singapore is seeking an innovative Marketing Manager to promote our brand and services.

You will optimize marketing strategies, manage the department's budget and staff, and prepare forecasts. The role requires extensive knowledge of marketing fundamentals, digital channels, and the ability to turn insights into profitable campaigns. You will build relationships with partners and vendors while driving brand awareness and lead generation.

Qualifications

• Bachelor's degree in marketing, business or related field.
• Strong knowledge of marketing fundamentals and tactics.
• Creative thinking and problem-solving ability.
• Leadership and project management skills.
• Experience with digital marketing and social media.
• Ability to work under pressure and budget adherence.

Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with organic and paid channels: content, PPC, social media, email, events, PR.
• Produce engaging website/blog content to attract and convert target groups.
• Build relationships with industry players, agencies and vendors.
• Prepare and monitor the marketing budget quarterly and annually.
• Oversee and approve marketing materials from banners to brochures and case studies.
• Measure and report on campaign performance and adjust based on insights.
• Analyze consumer behavior to optimize campaigns.

Skills

Marketing strategy

Leadership

Project management

Digital marketing

Content marketing

Analytics

Communication

Education

Bachelor's degree in marketing or related field

Tools

Marketing software

Job description

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor's degree in marketing, business or any other relevant field
• Sound understanding of marketing fundamentals and tactics
• Creative thinking and problem-solving ability
• Leadership and project management skills
• Knowledge of digital marketing and social media marketing strategies
• Excellent verbal and non-verbal communication skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).