MARKETING MANAGER

511 HABIB DELIGHTS PTE. LTD.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

511 Habib Delights Pte. Ltd. is seeking a Marketing Manager to promote the brand and services, optimize marketing strategies, and manage the department's budget and staff. The role requires extensive knowledge of marketing tactics and the ability to translate insights into growth.

The successful candidate will develop campaigns, oversee content creation, build strategic partnerships, and forecast results. Strong leadership, data analysis, and communication skills are essential.

Qualifications

• Bachelor's degree in marketing, business or related field.
• Strong understanding of marketing fundamentals and tactics.
• Experience leading a marketing team and managing budgets.

Responsibilities

• Evaluate and optimize marketing and pricing strategies.
• Analyze market trends and prepare forecasts.
• Generate new business leads and drive qualified traffic.
• Develop strategies and tactics to promote the company and increase brand visibility.
• Deploy marketing campaigns from ideation to execution.
• Experiment with organic and paid channels including content, PPC, events and social media.
• Create engaging content for website and blog to attract target audiences.
• Build relationships with industry partners and vendors.
• Monitor marketing budgets quarterly and annually; allocate funds effectively.
• Review marketing materials from banners to brochures and case studies; approve as needed.
• Measure campaign performance and report results against goals.
• Analyze consumer behavior to adjust email and advertising campaigns.

Skills

Marketing strategy

Budget management

Leadership

Digital marketing

Content marketing

SEO/SEM

Communication

Data analysis

Education

Bachelor's degree in marketing or related field

Tools

Marketing software

Job description

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor's degree in marketing, business or any other relevant field
• Sound understanding of marketing fundamentals and tactics
• Creative thinking and problem-solving ability
• Leadership and project management skills
• Knowledge of digital marketing and social media marketing strategies
• Excellent verbal and non-verbal communication skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).