MARKETING MANAGER

baba express transport (2024) pte. ltd.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

baba express transport (2024) pte. ltd. in Singapore is seeking an innovative Marketing Manager to lead brand initiatives and optimize marketing strategies. You will manage the marketing budget, oversee the team, and prepare forecasts to drive growth.

The ideal candidate has a strong background in marketing fundamentals, digital marketing, and analytics, with leadership and the ability to generate new business leads. This role requires flexibility and commitment to opening hours.

Qualifications

• Sound understanding of marketing fundamentals and tactics.
• Strong knowledge of digital marketing and social media marketing strategies.
• Excellent verbal and non-verbal communication skills.
• Proficiency with marketing tools and software.
• Proficient in marketing research and statistical analysis.
• Ability to work under pressure and meet deadlines.
• Availability to work within opening hours (evenings, holidays, weekends).
• Leadership and project management abilities.

Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to promote the company and drive traffic.
• Deploy marketing campaigns and manage their end-to-end execution.
• Experiment with organic and paid channels across content, PPC, events, social media, and more.
• Produce engaging content for the website and blog to attract target groups.
• Build strategic relationships with industry players, agencies and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis.
• Oversee and approve marketing materials from banners to brochures and case studies.
• Measure and report campaign performance and adjust based on insights.
• Analyze consumer behavior to refine email and advertising campaigns.

Skills

Creative thinking

Leadership

Digital marketing

Social media

Communication skills

Marketing tools

Marketing research

Statistical analysis

Marketing fundamentals

Work under pressure

Education

Bachelor’s degree in marketing, business or relevant field

Tools

Marketing tools

Job description

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor’s degree in marketing, business or any other relevant field
• Sound understanding of marketing fundamentals and tactics
• Creative thinking and problem-solving ability
• Leadership and project management skills
• Knowledge of digital marketing and social media marketing strategies
• Excellent verbal and non-verbal communication skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).