MARKETING MANAGER

SIKKANDER'S BRIYANI PTE. LTD.; Singapore; On-site; SGD 78,000 - 145,000; Full time

Job summary

SIKKANDER'S BRIYANI PTE. LTD. in Singapore is seeking a Marketing Manager to lead brand promotion and service marketing. You will optimize strategies and manage the department's budget and staff, while preparing forecasts to drive profitability.

The ideal candidate brings extensive knowledge of marketing tactics and a track record of turning expertise into increased brand awareness and revenue.

Qualifications

• Bachelor’s degree in marketing or business or related field.
• Strong understanding of marketing fundamentals and tactics.
• Experience leading marketing teams and managing budgets.

Responsibilities

• Evaluate and optimize marketing strategies and pricing.
• Analyze market trends and prepare forecasts.
• Generate new business leads and drive traffic.
• Develop and implement marketing campaigns from ideation to execution.
• Manage quarterly and annual marketing budgets and allocations.
• Oversee marketing materials across digital and print channels.
• Measure campaign performance and adjust email/ads accordingly.

Skills

Marketing strategy

Leadership

Budget management

Forecasting

Digital marketing

Content creation

Analytics

Communication

Education

Bachelor's degree in marketing or business

Tools

Google Analytics

SEO tools

Marketing automation software

Job description

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor's degree in marketing, business or any other relevant field
• Sound understanding of marketing fundamentals and tactics
• Creative thinking and problem-solving ability
• Leadership and project management skills
• Knowledge of digital marketing and social media marketing strategies
• Excellent verbal and non-verbal communication skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).