Marketing Manager

BNL Services Pte Ltd; Singapore; On-site; SGD 60,000 - 110,000; Full time

Job summary

BNL Services Pte Ltd is seeking an experienced Marketing professional to develop and execute comprehensive marketing strategies for the BNL & BNF Group. The role focuses on brand positioning, digital campaigns, and events to drive growth in Singapore and beyond.

You will manage websites, social media, EDMs, and promotional activities, while planning local and overseas exhibitions. Strong collaboration with sales and vendors is essential to generate leads and expand market reach.

Qualifications

• Diploma or Degree in Marketing, Business Administration or related discipline.
• Minimum 3–5 years of relevant marketing experience.
• Experience in B2B marketing, digital marketing and lead generation.
• Proven ability to organise exhibitions, trade shows and corporate events.
• Strong communication, negotiation and project management skills.
• Proficient in social media platforms and content management.
• Ability to manage multiple projects and work independently.
• Commercially driven and results-oriented.
• Strong analytical skills to translate activities into opportunities.

Responsibilities

• Develop and execute marketing strategies and campaigns for both BNL & BNF Group.
• Drive brand awareness, market positioning and customer engagement across business units.
• Monitor marketing performance and recommend improvements.
• Identify marketing opportunities to increase sales, revenue and profitability.
• Develop initiatives to promote existing products and services, acquire new customers and expand market reach.
• Analyse market trends, customer demands and competitors to identify growth opportunities.
• Monitor marketing results and ensure activities contribute to measurable business performance.
• Manage company websites, social media platforms and online advertising.
• Plan and execute digital marketing campaigns, content creation, EDMs and promotions.
• Monitor digital performance, generate online enquiries and improve engagement.
• Plan and coordinate local and overseas exhibitions, trade shows and corporate events.
• Manage booth designs, promotional materials, logistics and event vendors.
• Maximise exhibition exposure, generate leads and follow up on potential customers.
• Review and verify marketing content for accuracy, professionalism and brand consistency.
• Oversee brochures, presentations, catalogues and promotional materials.
• Coordinate with internal departments to ensure marketing information is up to date.
• Source, evaluate and manage marketing agencies, suppliers and external vendors.
• Negotiate quotations, pricing and deliverables for cost-effectiveness.
• Monitor vendor performance, timelines and marketing expenditure.
• Develop lead generation strategies through digital marketing, events and direct marketing.
• Identify, qualify and manage business leads and maintain lead records.
• Work with the sales team to follow up on inquiries and convert leads into opportunities.
• Identify new B2B opportunities, customers and strategic partnerships.
• Develop relationships with customers, distributors, suppliers and partners.
• Explore new markets and channels to support company expansion.

Skills

Marketing strategy

Digital marketing

Social media management

Exhibitions & events planning

Brand management

Lead generation

B2B marketing

Communication & negotiation

Project management

Content management

Education

Diploma or Degree in Marketing or related

Business Administration or related discipline

Tools

Digital marketing tools

Content management systems

Social media platforms

CRM tools

Job description

Job Responsibilities:

• Develop and execute marketing strategies and campaigns for both BNL & BNF Group.
• Drive brand awareness, market positioning and customer engagement across business units.
• Monitor marketing performance and recommend improvements.
• Identify marketing opportunities to increase sales, revenue and profitability.
• Develop initiatives to promote existing products and services, acquire new customers and expand market reach.
• Analyse market trends, customer demands and competitors to identify business growth opportunities.
• Monitor marketing results and ensure marketing activities contribute to measurable business performance.

Digital Marketing & Social Media

• Manage company websites, social media platforms and online advertising.
• Plan and execute digital marketing campaigns, content creation, EDMs and promotional activities.
• Monitor digital performance, generate online enquiries and improve customer engagement.

Exhibitions, Events & Trade Shows

• Plan and coordinate local and overseas exhibitions, trade shows and corporate events.
• Manage booth designs, promotional materials, logistics and event vendors.
• Maximise exhibition exposure, generate business leads and follow up on potential customers.

Marketing Content & Brand Management

• Review and verify all marketing content to ensure accuracy, professionalism and brand consistency.
• Oversee company profiles, brochures, presentations, catalogues and promotional materials.
• Coordinate with internal departments to ensure all marketing information is accurate and up to date.

Vendor & Lead Management

• Source, evaluate and manage marketing agencies, suppliers and external vendors.
• Negotiate quotations, pricing and deliverables to ensure cost-effectiveness.
• Monitor vendor performance, project timelines and marketing expenditure.
• Develop lead generation strategies through digital marketing, exhibitions, networking and direct marketing.
• Identify, qualify and manage business leads and maintain proper lead records.
• Work closely with the sales team to follow up on enquiries and convert leads into business opportunities.

B2B Marketing & Business Development

• Identify new B2B business opportunities, potential customers and strategic partnerships.
• Develop relationships with customers, distributors, suppliers and business partners.
• Explore new markets and business channels to support company expansion.

Requirements:

• Diploma or Degree in Marketing, Business Administration or a related discipline.
• Minimum 3–5 years of relevant marketing experience.
• Experience in B2B marketing, digital marketing and lead generation.
• Proven ability to organise exhibitions, trade shows and corporate events.
• Strong communication, negotiation and project management skills.
• Proficient in social media platforms, digital marketing tools and content management.
• Ability to manage multiple projects and work independently.
• Commercially driven, resourceful and results-oriented.
• Strong analytical skills with the ability to translate marketing activities into business opportunities.