Marketing Manager

Asian Skin Solution; Singapore; On-site; SGD 89,000 - 134,000; Full time

Job summary

Asian Skin Solution in Singapore seeks a results-driven Lead Generation Specialist to own and deliver monthly qualified leads at target CPL through Meta ads, while ensuring lead quality and cost efficiency.

You will plan and run campaigns, manage budgets, report on CPL, spend, conversion rate and ROI, and work with sales to improve follow-up speed and booking rates. This role offers a competitive base salary with performance-based bonus.

Qualifications

• Strong hands-on experience with Meta Ads.
• Proven lead generation results.
• Understanding CPL/CAC/ROI.

Responsibilities

• Plan and run Facebook/Instagram lead campaigns.
• Generate consistent monthly enquiry volume.
• Improve lead quality, not just quantity.
• Reduce CPL and improve ROAS/CAC efficiency.
• Manage and optimise ad budgets daily.
• Launch new campaigns, creatives, offers, landing pages.
• A/B test audiences, hooks, creatives, copy.
• Daily/weekly reporting: Leads, CPL, Spend, Conversion rate, Show-up rate, Sales ROI.
• Collaborate with sales to improve follow-up speed and booking rate.

Skills

Meta Ads

Lead generation

Analytical

Independent worker

Job description

Own and deliver monthly qualified leads at target CPL through Meta, Google and digital channels. Responsible for both lead quantity and cost efficiency.

Scope of Work

Core Responsibilities

1. Lead Generation

• Plan and run Facebook / Instagram lead campaigns
• Generate consistent monthly enquiry volume
• Improve lead quality, not just quantity

2. Cost Control

• Reduce CPL
• Improve ROAS / CAC efficiency
• Manage and optimise ad budgets daily

3. Campaign Execution

• Launch new campaigns, creatives, offers, landing pages
• A/B test audiences, hooks, creatives, copy

4. Reporting

• Daily / weekly reporting:
• Leads
• CPL
• Spend
• Conversion rate
• Show-up rate
• Sales ROI

5. Funnel Improvement

• Work with sales team to improve lead follow-up speed
• Improve booking rate / trial attendance

What Success Looks Like

• Every month leads delivered
• CPL controlled
• Fast reaction when results drop
• Constant testing and improvement
• No excuses, data-driven decisions
• Think like owner, not employee

Candidate Requirements

• Strong Meta Ads hands-on experience
• Proven lead generation results
• Understand CPL / CAC / ROI
• Analytical and aggressive optimiser
• Able to work independently

Performance Model (Better)

Base salary $8,000 - $12,000 + bonus for:

• Hit lead target
• Beat CPL target
• Hit sales ROI target