Marketing Manager

Bottomslim New York Pte Ltd; Singapore; On-site; SGD 89,000 - 134,000; Full time

Job summary

Bottomslim New York Pte Ltd in Singapore is seeking a Marketing Manager to lead overall marketing strategy focused on lead generation, customer acquisition and revenue growth.

The role combines performance marketing with branding, overseeing campaigns, funnels and reporting, with strong emphasis on CPL, CAC and ROAS; you will collaborate with sales and external partners to accelerate growth.

Qualifications

• Strong experience in performance marketing and lead generation.
• Hands-on experience with Meta Ads and Google Ads.
• Understanding of CPL, CAC, ROI metrics.
• Experience across branding, campaigns, content, and CRM.
• Analytical, commercially minded and results-oriented.
• Strategic thinking with hands-on execution.
• Strong ownership and ability to work independently.

Responsibilities

• Develop and execute marketing strategies aligned with business and revenue goals.
• Plan and manage monthly marketing campaigns, promotions, content, and customer acquisition initiatives.
• Identify new channels, partnerships, and opportunities for growth.
• Monitor market trends, customer behaviour, and competitors.
• Own and deliver monthly qualified lead targets through digital channels.
• Manage and optimise campaigns to achieve CPL, CAC, and ROAS targets.
• Improve lead quality and conversion, not just lead volume.
• Oversee brand positioning, social media, content, promotions, and digital campaigns.
• Collaborate with Sales to improve lead response, booking, and conversions.
• Track and report on leads, spend, conversion, and ROI; manage budgets.

Tools

Meta Ads

Google Ads

Job description

Marketing Manager
Working Days: 5 days
Location: Redhill
Salary: $8000-$12000

Role Overview

We are looking for a results-driven Marketing Manager to lead our overall marketing strategy and growth initiatives, with a strong focus on lead generation, customer acquisition, and revenue growth.

The role covers both general marketing and performance marketing, with qualified lead generation as a core KPI. You will be responsible for building campaigns, strengthening the brand, driving customer acquisition, and improving the overall marketing funnel.

Key Responsibilities

1. Marketing Strategy & Growth

• Develop and execute marketing strategies aligned with business and revenue goals.
• Plan and manage monthly marketing campaigns, promotions, content, and customer acquisition initiatives.
• Identify new channels, partnerships, and opportunities for growth.
• Monitor market trends, customer behaviour, and competitors.

2. Lead Generation & Performance Marketing

• Own and deliver monthly qualified lead targets through Meta, Google, and other digital channels.
• Manage and optimise campaigns to achieve target CPL, CAC, and ROAS.
• Continuously test audiences, creatives, offers, landing pages, and messaging.
• Improve lead quality and conversion, not just lead volume.

3. Brand & Campaign Management

• Oversee brand positioning, social media, content, promotions, events, and digital marketing activities.
• Ensure marketing campaigns are consistent, creative, and commercially focused.
• Work with internal teams and external partners to execute campaigns effectively.

4. Funnel & Sales Conversion

• Work closely with Sales to improve lead response, booking, trial attendance, and conversion rates.
• Identify and solve gaps across the marketing and sales funnel.
• Develop initiatives for customer retention, reactivation, and referrals.

5. Reporting & Team Management

• Track and report on leads, CPL, spend, conversion, CAC, ROAS, and sales ROI.
• Manage marketing budgets and allocate resources based on performance.
• Lead internal marketing resources, agencies, and external partners where required.
• Take ownership of results and drive continuous improvement.

What Success Looks Like

• Qualified lead targets consistently achieved.
• CPL and CAC controlled and improved.
• Marketing contributes measurable sales and revenue growth.
• Campaigns are continuously tested and optimised.
• Stronger brand presence and customer engagement.
• Fast, data-driven decisions when performance changes.

Candidate Requirements

• Strong experience in performance marketing and lead generation.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of CPL, CAC, ROI
• Experience across broader marketing functions such as branding, content, campaigns, and CRM.
• Analytical, commercially minded, and results-oriented.
• Able to think strategically while remaining hands-on.
• Strong ownership and ability to work independently.