Marketing Manager

IRFANA PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

IRFANA PTE. LTD. is seeking an innovative Marketing Manager to promote our brand and services.

You will optimize our marketing strategies, manage the marketing department's budget and staff, as well as preparing forecasts. To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Qualifications

• Bachelor's degree in marketing or related field
• Strong grasp of marketing fundamentals and tactics
• Creative problem-solving and leadership abilities
• Experience with digital marketing and social media strategies
• Excellent communication skills and ability to manage projects

Responsibilities

• Evaluate and optimize marketing and pricing strategies
• Analyze market trends and prepare forecasts
• Generate new business leads
• Develop strategies to raise brand awareness and drive traffic
• Deploy campaigns and oversee implementation from ideation to execution
• Experiment with organic and paid channels (content, PPC, social media)
• Create engaging content for website and blog to attract target groups
• Build relationships with industry partners and vendors
• Monitor marketing budget and allocate funds quarterly and annually
• Review marketing materials from banners to brochures and case studies
• Measure campaign performance and adjust based on insights
• Analyze consumer behavior to refine emails and advertising campaigns

Skills

Marketing strategy

Leadership

Analytics

Digital marketing

Content marketing

Communication

Education

Bachelor's degree in marketing

Job description

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts. To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor's degree in marketing, business or any other relevant field
• Sound understanding of marketing fundamentals and tactics
• Creative thinking and problem-solving ability
• Leadership and project management skills
• Knowledge of digital marketing and social media marketing strategies
• Excellent verbal and non-verbal communication skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).