MARKETING MANAGER

SEALANDSG SHIP SUPPLY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A marine supply company in Singapore is seeking a marketing manager to develop and implement marketing strategies that drive traffic and engagement. Responsibilities include managing marketing campaigns from ideation through execution, experimenting with various acquisition channels, and analyzing consumer behavior to optimize campaigns. The ideal candidate will have a knack for content creation and a strategic mindset for building industry relationships.

Qualifications

• Experience in developing marketing strategies and tactics.
• Proven track record in managing successful marketing campaigns.
• Strong analytical skills to measure and report on campaign performance.

Responsibilities

• Develop strategies to promote the company and drive traffic.
• Manage implementation of marketing campaigns from ideation to execution.
• Experiment with various organic and paid acquisition channels.

Job description

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly