Marketing Manager

NIMISSKI FASHION PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading fashion company in Singapore is searching for a Marketing Manager to oversee and execute comprehensive marketing strategies. The ideal candidate will have a Bachelor's degree, at least 3 years of experience in marketing—preferably within the fashion and retail industry—and strong proficiency in graphic design software like Canva and Adobe. The role includes planning events, managing brand awareness, and analyzing market trends. This is an exciting opportunity for a creative individual who is passionate about fashion and marketing.

Qualifications

• Minimum 3 years of relevant experience.
• Experience in the fashion and retail industry is an advantage.
• Strong ability to focus on customer/market and take initiative.

Responsibilities

• Plan and execute all marketing activities.
• Develop and manage the yearly marketing calendar.
• Analyze market trends and prepare forecasts.
• Increase brand awareness and market share.
• Oversee branding, advertising, and promotional campaigns.

Skills

Analytical skills

Communication skills

Time-management skills

Creativity

Proficiency in marketing tools

Education

Bachelor Degree or equivalent

Tools

Canva

Capcut

Adobe Photoshop

Adobe Illustrator

Job description

Responsibilities

• Planning and execution of all marketing activities (organize event, collaboration with other brand, outsourcing livestreamer, etc).
• Develop, planning and manage the yearly marketing calendar and event calendar.
• Analyzing and keeping informed of market trends and preparing forecasts.
• Increasing brand awareness and market share.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff works and job allocation.
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Manage website & social media accounts, including analytics, ads platforms, influencers.
• Seamless execution of all marketing initiatives, driving traffic to stores, building and elevating our brand.
• Providing hindsight reports post events and other relevant duties assigned.
• Other Ad‑hoc duties assign.

Job Requirements

• Preferably possessed a Bachelor Degree or equivalent.
• Minimum 3 years of relevant experience.
• Experience in fashion and retail industry will be more advantage.
• Proficiency in marketing tools and Graphic design skills (Canva / Capcut/ Adobe Photoshop/Illustrator etc).
• Strong analytical, communication, time-management and creativity skills.
• Strong ability to focus on customer/market and take initiative experience with social media.
• Mature, independent and confident to work with different cultures.
• Passionate, creative and highly committed with a positive attitude.