Marketing Lead

CFG (SG) PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

CFG (SG) PTE. LTD. is seeking a Marketing Lead to develop and execute marketing strategies across its chiropractic clinics. You will drive brand awareness, patient acquisition and retention, and business growth through online and offline initiatives.

You will work with clinic operations, management, and external vendors to ensure consistent branding and effective marketing performance across all platforms. The role demands leadership, strategic thinking, and hands-on execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years of marketing experience, preferably in healthcare, wellness, chiropractic, physiotherapy, or medical-related industries.
• Strong understanding of digital marketing, social media, and branding strategies.
• Experience managing paid advertising campaigns and marketing analytics.
• Excellent communication, leadership, and organizational skills.
• Creative mindset with strong problem-solving abilities.
• Ability to work independently and manage multiple projects simultaneously.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Plan and execute monthly and annual marketing calendars.
• Identify market trends, customer insights, and competitor activities to improve marketing effectiveness.
• Create campaigns to increase patient acquisition, retention, and brand visibility.
• Manage and optimize social media platforms (Facebook, Instagram, TikTok, LinkedIn).
• Plan and oversee paid advertising campaigns (Meta Ads, Google Ads).
• Monitor website performance, SEO, and online presence.
• Coordinate content creation including graphics, videos, articles, and promotional materials.
• Ensure brand consistency across all clinics and marketing materials.
• Develop engaging marketing content and promotional campaigns.
• Manage public relations, partnerships, collaborations, and community engagement.
• Monitor campaign performance and marketing ROI.
• Generate reports on marketing metrics, leads, and conversion performance.
• Implement strategies to improve lead generation and patient conversion rates.
• Utilize CRM systems and marketing tools to track customer engagement.
• Coordinate with designers, photographers, videographers, and external agencies.
• Collaborate with clinic managers and operations teams for campaign execution.
• Organize health talks, workshops, roadshows, and promotional events.
• Coordinate clinic campaigns, seasonal promotions, and partnerships.

Skills

Digital marketing

Branding

Social media

Campaign management

Content creation

Analytics

CRM systems

Leadership

Communication

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Canva

Adobe Creative Suite

CRM systems

Job description

Weare looking for a dynamic, results-driven Marketing Lead to develop and execute marketing strategies across multiple chiropractic clinics. This role will drive brand awareness, patient acquisition and retention, and business growth through effective online and offline marketing initiatives.

The Marketing Lead will work closely with clinic operations, management, and external vendors to ensure consistent branding and effective marketing performance across all platforms.

KeyResponsibilities

Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with the company’s business goals.
• Plan and execute monthly and annual marketing calendars.
• Identify market trends, customer insights, and competitor activities to improve marketing effectiveness.
• Create campaigns to increase patient acquisition, retention, and brand visibility.

Digital Marketing

• Manage and optimize social media platforms including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.
• Plan and oversee paid advertising campaigns such as Meta Ads, Google Ads, and social media promotions.
• Monitor website performance, SEO, and online presence.
• Coordinate content creation including graphics, videos, articles, and promotional materials.

Branding & Communications

• Ensure brand consistency across all clinics and marketing materials.
• Develop engaging marketing content and promotional campaigns.
• Manage public relations, partnerships, collaborations, and community engagement activities.

Lead Generation & Performance Tracking

• Monitor campaign performance and marketing ROI.
• Generate reports on marketing metrics, leads, and conversion performance.
• Implement strategies to improve lead generation and patient conversion rates.
• Utilize CRM systems and marketing tools to track customer engagement.

Team & Vend or Management

• Coordinate with designers, photographers, video graphers, and external marketing agencies.
• Collaborate closely with clinic managers and operations teams for campaign execution.

Event & Promotional Activities

• Organize health talks, workshops, roadshows, and promotional events.
• Coordinate clinic campaigns, seasonal promotions, and partnerships.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or related field.
• Minimum 3–5 years of marketing experience, preferably in healthcare, wellness, chiropractic, physiotherapy, or medical-related industries.
• Strong understanding of digital marketing, social media, and branding strategies.
• Experience managing paid advertising campaigns and marketing analytics.
• Excellent communication, leadership, and organizational skills.
• Creative mindset with strong problem-solving abilities.
• Ability to work independently and manage multiple projects simultaneously.
• Experience with Canva, Adobe Creative Suite, CRM systems, and marketing platforms is an advantage.